Godrej aer Pocket, which deals in bathroom fragrances, has unveiled a new digital campaign with the insight of âhappy bathroomsâ. The campaign emphasises how during monsoons, the moist and damp smell in bathrooms can lead to an unpleasant experience in the morning.
Conceptualised by Creativeland Asia, the film takes a fun and quirky route to decipher the morning struggle one goes through if the bathroom is not smelling fresh and fragrant.
In the film, we see mothers rapping and sharing the plight of the moist and damp smell during monsoons. It highlights how Godrej aer Pocket can help keep bathrooms happy through its unique fragrances, right from the morning. Places within homes such as bathrooms can lead to a happy day just because of the way they smell.
Hence, the thought behind the digital film is to create awareness on how one can avoid the moist and damp smell during monsoon that takes over different parts of the house, including bathrooms.Â
Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products Ltd., says, âIt takes a lot of effort to keep homes smell fresh all the time, especially during monsoons. Waking up to a smelling room or bathroom can be daunting.Â A pleasant fragrance at the beginning of oneâs day is likely to set the tone for a happier day ahead. This is where Godrej aer Pocket comes in, to give consumers a fragrant start to their day. We truly believe in creating happy bathrooms and happy homes for our consumers and hope this changes their bathroom experience forever and for the better.ââ
Anu Joseph, Chief Creative Officer, Creativeland Asia, says, âWe wanted to create a fun and quirky piece of communication for this unique product. The thought was very simple; a great start to the day can actually set the right tone for the rest of the day. Hence this fun rap that actually highlights the unpleasant smell of dampness during monsoons in an engaging way.â
Client: Godrej aer Pocket
CEO, India and SAARC, Godrej Consumer Products Ltd.: Sunil Kataria
Agency: Creativeland Asia
Chief Creative Officer, Creativeland Asia: Anu Joseph