Fiat Chrysler Automobiles (FCA) has named Davide Grasso, former Chief Executive Officer (CEO) of Nikeâs Converse, as Chief Operating Officer (COO) of Maserati. Grasso has also been appointed to the companyâs Group Executive Council (GEC).
Grassoâs previous experience includes a string of successes at Nike, where he served in numerous leadership positions, including Chief Marketing Officer for the Nike brand.
In another move, Harald Wester has assumed the role of Executive Chairman of Maserati.Â In addition, his responsibilities as Chief Technical Officer (CTO) will expand to include global powertrain along with global vehicle engineering for the group.
In his expanded role, Wester will oversee all product development and engineering for the groupâs ongoing new product strategy, including the expansion of its internal combustion and hybrid/electric powertrain offerings. As Executive Chairman of Maserati, Wester will maintain strategic involvement in the historic brand and will oversee all technical and industrial areas.
"With Davideâs arrival, we continue to round out FCAâs senior leadership team with world-class talent,â said Mike Manley, CEO FCA. âHe brings a wealth of brand expertise to one of the most historic marks in the automotive world. Davide and Harald will build on the work thatâs already underway to rejuvenate Maserati worldwide; and Davide will be a valuable advisor to the GEC on brand matters across the FCA portfolio.â
âThe expansion of Haraldâs CTO role will further accelerate our progress in powertrain development and drive the integration of market leading technologies into our brands. Combining vehicle and powertrain engineering under one of the industryâs most respected technology leaders will streamline the delivery of our product strategies,â said Manley.
Grasso said, "Joining Maserati at such a transformational time is an extraordinary opportunity that speaks to my passion for cars, great brands and my personal Italian heritage. Working with Mike Manley, Harald Wester and the rest of the FCA team will be a privilege. Iâm honoured to be joining FCA at such a defining and transformative moment for the company and the industry.â
âThis is a fundamental step in the growth of Maserati, both for its technological development and for brand expansion and for this Iâm excited to work with Davide,â said Wester. âIâm honoured to take the lead of global powertrain for the group in this challenging period.Â The combined vehicle and powertrain teams will speed up the development and integration of world-class propulsion systems.â