Popular male grooming brand Wild Stone, is back with yet another witty tale of attitude, style & confidence with Bollywood superstar and the brand‚Äôs new ambassador, Ranbir Kapoor. And this time, the concept is around the much popular ICC World Cup.
Wild Stone, along with its creative partners, Brand David Communications (a part of the Ogilvy group), and production partner Good Morning Films, has launched a campaign centered on the ICC World Cup 2019. Comprising of three short films, these are aimed to position the brand‚Äôs ‚Äėfragrance‚Äô proposition in the Cricket World Cup frenzy.
The films show how Kapoor deftly uses ‚Äėfragrance‚Äô to get his friends around the world, from different countries to support our nation. The plot is youthful, humorous and underlined by Kapoor‚Äôs signature charisma.
Swearing by their tagline ‚ÄėLog Toh Notice Karenge‚Äô, the fragrance has been used to win the hearts of the global audience at the ICC World Cup 2019.
Wild Stone‚Äôs choice of Kapoor as their ambassador, is in line with the core values of the brand.
Mr. Narendra Daga, Founder & MD, McNROE (the manufacturing company of Wild Stone) said, ‚ÄúKapoor‚Äôs cool demeanor & innate sensibilities completely resonates with our brand Wild Stone. We are all about modern-confident-inclusive masculinity and I am delighted that a youth icon like Kapoor has chosen to partner with us.‚ÄĚ
Daga also pointed out, ‚ÄúBoth Wild Stone and Kapoor share the fragrance of confidence. This perfect partnership is sure to have a lasting impression on viewers.‚ÄĚ
With huge appeal amongst the youth, Wild Stone now aims to drive greater brand salience on a pan-India level through their association with the tremendously talented Bollywood superstar.
Creative agency: Brand David Communications
Director: Sukesh Nayak
Production House: Good Morning Films
Director: Shashanka Chaturvedi
Media Agency: Asian Shopping Club
Social& Digital Media Marketing Agency: In-House
BTL/Activation Agency: Asian Shopping Club