Wild Stone, a popular male grooming brand from McNROE, has roped in Ranbir Kapoor as their brand ambassador. WildStone’s choice of Ranbir Kapoor as their ambassador is in line with their core values of the brand.
Narendra Daga, Founder and MD, McNROE, said, “Ranbir’s cool demeanour and innate sensibilities completely resonates with our brand WildStone. We are all about Modern-Confident-Inclusive Masculinity. The market for male grooming in general and Deodorants and Fragrances, in particular, is growing at almost 15%. I am delighted that a youth icon like Ranbir has chosen to partner with us.”
This partnership is a perfect mix of style, attitude and confidence shared by the brand Wild Stone and the Bollywood superstar. With huge youth appeal, Wild Stone now aims to drive greater brand salience on a pan-India level through their association with the Bollywood actor.