Best Media Info

Editor’s Picks
Cannes Lions 2019

Guest Times

Society Tea forays into a new category with a new brand ‘Spice Secrets’

With the introductory range of Chutneys & Pickles, Spice Secrets will focus on traditional recipes that are passed down generations

Society Tea, a leading name in the tea category in Maharashtra, has announced its expansion into a new category with the launch of Spice Secrets. The new brand will focus on Chutneys and Pickles in delightful flavours. The latest product offering is all set to take consumers down memory lane while they relish the unique and appetising piquancy.

This expansion will recreate the magical taste of grandmother’s secret recipes for its new-age consumers. Both the product lines bring together an array of gustatory bliss, keeping in mind the flavour preferences of their consumers. 

The current portfolio comprises three variants of chutneys Dry Garlic, Tamarind-Dates and Onion. Four variants of pickles — Mango, Sweet and Spicy Mango, Mixed and Green Chilli Lime. The variants take into account consumer insights on flavour profile and are as per their preferences.

Karan Shah, Director, Society Tea, said “Spice Secrets marks our entry into a new category. The brand firmly believes in bringing back the art of Chutneys & Pickles to every household; recipes our grandmothers used and passed on to our mothers over years. Indian consumers relish a daily dose of spicy and tangy flavours and it takes them down the memory lane right to that grandma’s kitchen. Spice Secrets is one of our many steps in catering to that need while bringing several flavours of India under one house.”

Spice Secrets products are available in various ranges starting from 20 gm pack to a 200 gm one. They are only available at retail stores in and around Maharashtra and on the company website

Post a Comment