MullenLowe Lintas Group, also known asÂ Lintas, has recently announced to move its headquarters from Express Towers office at Nariman Point to the cityâs new business district,Â Bandra Kurla Complex (BKC). The agency will begin operations at its new office from July 1.
The move is strategic to its singular market proposition of being a âhyper-bundledâ advertising agency that offers all its services under one roof.
Express Towers has been home to Lintas since 1971. Lintas has been one of the few companies at Express Towers that has occupied the building for over four decades. Even as the employee strength increased year on year and two new office spaces at Lower Parel were taken on lease, the agencyâs leadership continued to operate from its Express Towers office.Â
The new office at BKC has been designed from scratch. It has been built on the key pillars of agility, collaboration, employee wellness, and high-end technology.
Amer Jaleel, Group CCO and Chairman, MullenLowe Lintas Group,Â said, "As I stand in the new premises and watch the office come up around me, I canât help but think of how Lintas was said to be the only surviving SoBo agency for the 48 years that we belted out one strong ground-breaking campaign after another. Work that never even remotely looked SoBo!
âWell, we were, and we will continue to be MidInd, bang in the core of the consciousness of the country in our insights and our executions. We moved when we were ready with our new hyper-bundled agency offering and our central Mumbai office is also symbolic of how we intend to be with our clients and brands, tentacle-ing outwards in all directions from the centre!"
Located near the MCA at Bandra Kurla Complex, the office boasts single floor-plate of 36,000 sq ft. It intends to promote a collaborative work environment where ideas and information can flow seamlessly. Additionally, BKC offers its clients a strong advantage with the group now being in close proximity with most of its client base in Mumbai.
Virat Tandon, Group CEO, MullenLowe Lintas Group,Â said,Â "Given the focus on providing our clients hyper-bundled solutions across creative, digital, PR, experiential and design, we saw a clear opportunity to bring all of our people spread across four different offices in Mumbai together under one roof. The new office space is purpose-designed, built to facilitate collaboration and houses multiple gather and huddle areas.
âWe believe that moving to BKC will make us more accessible to both our employees and for our clients. BKC is a thriving and fast-growing hub for businesses, and it has powerful energy which makes it a truly inspiring place to work.â