India wins five awards for Effective Use of Brand Purpose at Warc Awards

Indian agencies brought five awards home for Effective Use of Brand Purpose at 2019 Warc Awards including two Gold, one Silver and two Bronze.

DDB Mudra Group won a Gold and a Bronze while Mindshare won another Gold for India. McCann Worldgroup bagged a Silver and a Bronze.

Thirteen campaigns from around the world - one Grand Prix, four Golds, three Silvers and five Bronzes - have been selected as winners in the category, which rewards marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community. Three special awards, recognising specific areas of excellence, have also been given.

A campaign by FP7 McCann Dubai for Babyshop has won the Grand Prix and the Smart Spender Award. In 'Al Umobuwah - Putting 'Mum' into 'Parenthood', the children's retailer used a multichannel approach and created a new Arabic word that embraced the concepts of both motherhood and fatherhood (the Arabic word for parenthood translates only to fatherhood) in order to drive brand meaning - and sales - in the Middle East.

Commenting on the Grand Prix winner, judge Nazia du Bois, Founder, Principal Consultant, rice bowl, said: "Inserting a word into what's essentially a hermetically sealed language is remarkable, especially given the 50k budget."

Fernando Machado, Global Chief Marketing Officer of Burger King, chaired a jury of 14 agency- and client-side industry professionals. Together, they selected the following winners:

Grand Prix:

• Putting 'Mum' into 'Parenthood' · Babyshop · FP7 McCann Dubai · MENA + Smart Spender Award

Gold:

• The Adaptive Data Lighthouse · Lifebuoy · Hindustan Unilever Limited · Mindshare · India + Evaluation Award
• Project Free Period · Stayfree · Johnson & Johnson Pvt. Ltd. · DDB Mudra Group · India
• Add gaming experience to your CV · Manpower · ManpowerGroup · Geelmuyden Kiese Nordic · Norway + Employee Engagement Award
• True Colors of Slovakia · Absolut Vodka · Pernod Ricard · Triad Advertising · Slovak Republic

Silver:

• India's Newest Matchmaker · Harpic · Reckitt Benckiser · McCann Worldgroup India · India
• Movement for Movement · Rexona · Unilever · Mindshare Indonesia · Indonesia
• The Brother of Noura · Saudi Telecom Company · J. Walter Thompson · Saudi Arabia

Bronze:

• Pink Power · Inorbit Mall · K. Raheja Corporation · DDB Mudra Group · India
• The Creative City · Badya · Palm Hills Developments · FP7/CAI, Part of McCann Worldgroup, Good People · Egypt
• The Other Sanders · KFC · QSR Stores Sdn Bhd · Reprise · Malaysia
• Why are You, You? · Louvre Abu Dhabi · ADTCA · TBWA\RAAD · Global
• Making the Invisible Visible · Dettol · Reckitt Benckiser · McCann Worldgroup India · India

Info@BestMediaInfo.com