19 shortlists across four categories and two Bronze Lions on the first day of Cannes Lions 2019. This is the beginning of India’s outing at the international festival of creativity.
Both the Bronze Lions were won by TBWA\India for its work titled ‘One Mindful Mind’ done for for the brand Neurogen Brain & Spine Institute’s Kit in ‘Print & Publishing’ and ‘Health & Wellness’ categories.
TBWA\India’s interactive print tool kit ‘One Mindful Mind’ helps the parent turn into a counsellor for their child. It comes with five simple tools that are part of the kit and can be used at one’s own pace and convenience. Each tool gives children the ability to think and play in a non-prescriptive manner. Children are free to use the tools of their choice and express their own unique ideas and moods.
‘One mindful mind’ by TBWA\India:
Indian agencies had seven shortlists in Print & Publishing category while there were two shortlists from India in Health & Wellness.
India had no show in Outdoor which had eight shortlists, and Design which had two shortlists.
Last year, India had won two Bronze Lions in Outdoor and one Bronze in Print & Publishing while there was no winner in the Design category. There were two Silver and a Bronze Lion in Health and Wellness category won by Indian agencies in 2018.