The much-awaited Cannes Lions Festival 2019 has seen an 8% rise in entries from India. This year, India has sent 1053 entries in comparison to 979 last year.
India has sent in 87 entries in Media, 82 in Brand Experience and Activation and Outdoor each, 78 in PR, 74 in Industry Craft, 73 in Direct, 71 in Sustainable Development Goals, 70 in Health and Wellness, 57 in Film, 50 in Social and Influencer, 41 in Print and Publishing, 39 in Creative Strategy, 37 in Film Craft, 39 in Creative Strategy, 34 Mobile and Design each, 22 in Creative Effectiveness, 19 each in Entertainment Lion for Sports and Digital Craft, 13 each in Glass - The Lion For Change and Creative eCommerce, 17, in Radio and Audio, 11 in Creative Data, 8 in Entertainment Lions for Music, 7 in Entertainment, 6 in Innovation and Titanium each and 3 in Pharma.
Last year, India fetched altogether 21 Lions across the categories it entered.
Altogether Cannes Lions has received 30,953 entries across from 89 countries. Two new categories The Creative Strategy Lions and The Entertainment Lions for Sport have seen 848 and 702 entries each respectively.
Philip Thomas, Chairman of Cannes Lions, commented, “The changes we made to the Awards structure in 2018 resulted in a refocus of the Lions. The industry is concentrating on the absolute quality of their entries, allowing everyone in the marketing and advertising community, and particularly brands, to benchmark their output against the world’s very best. In 2019 we’re excited to see the entries into the Lion Awards reflect the absolute highest quality of creative work across the 27 distinctive disciplines."
Simon Cook, Managing Director of Cannes Lions, said, “The continued rise of entries in the Creative Effectiveness Lions indicates the importance of benchmarking the value of creativity in the boardroom, for clients and agencies. Creative Effectiveness isn’t only focused on business growth, but how Lions-winning work can positively impact culture and define brand purpose in the long term.”
The Creative Effectiveness Lions entries are up by 34% this year. The Film Lions, now in its 66th year has reported a 29% entry increase year-on-year. A strong rise in entry numbers is seen in the Creative eCommerce Lions (up 12%), Brand Experience and Activation Lions (up 8%) and Digital Craft Lions (up 9%).
The Entertainment Track – which also includes the Entertainment Lions and Entertainment Lions for Music – saw 11% growth year-on-year in entries across the three categories. The festival also reported a year-on-year increase in engagement from two key markets: entry numbers from China increased 5%, and India 8%. Awards entries from brands have increased substantially year-on-year.
Cook further said, “The definition of creativity is evolving alongside the industry. The reframing of the awards in 2018 resulted in distinct, discipline-specific pieces of work winning Lions in their respective tracks. We saw the highest standard of creative work emerging across the full spectrum of creative disciplines from a diverse mix of approaches, people and perspectives. As the industry continues to shift, we look forward to seeing how these emerging creative disciplines and specialisms create a new impact for clients.”