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Apis India awards media mandate to dentsu X

Pankaj Mishra of Apis India said the dentsu X team impressed them with their consumer and market insights, their appreciation of consumer connect and driving experiences

Apis India, an FMCG company, has awarded its media mandate to dentsu X India, an integrated media specialist from the house of Dentsu Aegis Network.

Pankaj Mishra

Pankaj Mishra, CEO, Apis India, said, “The dentsu X team has impressed us with their consumer and market insights, their appreciation of consumer connect and driving experiences. We are very happy to announce our association with dentsu X.”

Divya Karani

Divya Karani, CEO, dentsu X, said, “This is a testimony to the value dentsu X brings to the business. When clients who have experienced our work, reach out to award us new business, it is very gratifying. In a year when we have clinched large new business wins, awards and accolades from the industry, this is the cherry on the cake.”

Apis India offers a range of quality food products in India. The brand started its Indian Consumer Business 36 months ago and now has more than 2.4 lakh retail coverage across India.

Apis India offers a range of quality food products in India with world-class in-house facilities for testing lab for processing and filtration. Apis India was recognised as the ‘Promising Brand of 2018’ by The Economic Times.

Forrester Wave, a global research firm, recognised dentsu X as ‘One of the most significant media agencies in 2019’ and COMvergence, an independent international report, recognised dentsu X India as the No.1 agency on the New Business Barometer 2018.

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