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Togglehead bags digital media mandate for Streax

The agency will generate creative and effective strategies for the brand, right from ideation to execution

Streax, a brand that deals in hair care and colour, recently assigned its digital media mandate to Togglehead, the digital solution agency. Togglehead will now be responsible for the complete online presence of the brand’s consumer division.

The holistic digital agency will be responsible for generating creative, effective strategies for the brand, right from ideation to execution after which campaign results and insights will also be analysed. In addition to social media marketing, influencer marketing is a medium the team will look into. Backed with a thorough understanding of the brand and its consumers, Togglehead will suggest and implement optimum digital collaborations for Streax.

Aatef Bham, Co-founder and Director of Business Development, Togglehead, said, “Streax has maintained a notable recall in the market; we look forward to influencing the way the brand will be perceived in the digital space. With various fashion and beauty brands as a part of the Togglehead family, we understand the cluttered space and aim to push boundaries with personalisation and innovation.”

Speaking on the appointment, Mridul Munet, Chief Marketing Officer, Streax, said, "We are excited to partner with Togglehead for our digital marketing ventures. The objective of this vibrant, agency-brand alliance is to reach out to our digitally savvy consumers. We look forward to sharing fashion and social trends through the digital medium with Togglehead paving the way."

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