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Mirror Now drives voter awareness with #GetInked campaign

Driving active participation and engagement to assert the responsibilities of a citizen, the initiative educates the public on the importance of voting

With the General Elections stepping into its fourth phase, Times Network’s news channel Mirror Now continues to drive voter participation with #GetInked, an election special initiative that educates citizens on the importance of voting.

Condemning the indifference and futility of things people normally use as means of outburst and dissent and still refrain from voting, #GetInked propagates the message ‘Vote before you speak’, encouraging citizens to vote and be a part of the change.

Executed through a series of interactive and engaging initiatives on digital assets, the campaign #GetInked has created a wave of conversations and deep consideration towards voting.

As a part of #GetInked campaign, Mirror Now created a series of informative digital short films that highlight the significance of each vote, featuring real-life stories and insights from the 2008 Rajasthan Assembly elections and the Madhya Pradesh Legislative Assembly elections in 2008, where a single vote changed the fates of the constituencies, to the inspirational stories of lone voters from Hayuliang Assembly constituency and the territory of Asiatic Lions in the Gir Forest of Gujarat.

Evangelising the importance of voting, with the #StayBack2GetInked, an extension of #GetInked campaign, Mirror Now tackles people’s outlook to refrain from voting and their preference to indulge in other leisure activities on long weekends by urging citizens to take up voting as their highest priority. Mirror Now emphasises the message of #StayBack2GetInked through various content formats and platforms which includes:

*The Weekend Plan & The Vote Raps: Mirror Now has partnered with RVCJ media and Being Indian to roll out curated films, ‘The Weekend Plan’ and ‘The Vote Raps’, respectively, across Mirror Now’s digital assets. Highlighting the slice of real-life scenarios with relatable characters and differentiated treatment to assert the significance of voting, the films establish that even long holidays shouldn’t be a reason to not vote. The videos leave a lasting message on the importance of a citizen’s duty to vote, appeals to the masses as well as the first-time and young voters.

*Led by Mirror Now team, a series of video messages in English, Hindi, Kannada, Marathi, Assamese, Bengali and Konkani was created to appeal and exemplify the importance of voting as a national agenda.

*With an aim to engage and interact with the public, Mirror Now created a contest on Facebook and Twitter, asking people to share how would they convince someone going on a long weekend, instead of voting.

*To be contextual and to be present where people are most likely to search for a getaway, Mirror Now partnered with Tripoto and LBB to urge citizens to step out and GetInked at their nearest poll through curating content to choose voting as one of the top five things to do over the weekend.

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