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Madison’s HiveMinds bags Domino’s digital media AOR

The mandate includes all forms of digital marketing, including digital strategy, programmatic buying, digital media buying, performance and SEO marketing campaigns

Madison Media and Hiveminds, the digital specialist agency of Madison World, have won the digital media mandate for Domino’s in a multi-agency pitch.

The scope of work includes all forms of digital marketing, including digital strategy, programmatic buying, digital media buying, performance and SEO marketing campaigns.

Anand Thakur, Chief Digital Officer, Jubilant FoodWorks Ltd., said, “We believe that HiveMinds' innovative digital approach in the online marketing space will help Domino's to address its current and long-term business goals. Their insightful understanding of present-day India's digital landscape and efforts on delivering the best to clients are a great fit as we collectively aim to achieve scale and growth."

Vikram Sakhuja, Partner and Group CEO, Madison Media and OOH, said, “Our relationship with Domino’s goes back 15 years and we are delighted that Domino’s has now entrusted us their digital mandate. Digital will play a key role in their business growth and HiveMind’s team will work along with Madison Media team to provide a holistic solution to Domino’s.”

Jyothirmayee JT, Founder and CEO, Hiveminds, said, “HiveMinds is arguably one of the strongest performance marketing agencies from India. We are confident that we will be able to add a lot of value to Domino’s and contribute to their growth.”

HiveMinds, a Unit of Madison World specialises in providing end-to-end digital marketing solutions like SEO, performance and paid campaigns, analytics, social media, digital branding and creative and content services for leading brands and startups in India, US and the Middle-East. HiveMinds handles key clients like bigbasket, Teabox, Sonata Watches, Portea, Zoomcar, among others.

Madison World is an independent communication group offering diversified services in media planning and buying, out-of-home, public relations, events, activations, rural, retail, entertainment and sports management to clients like Godrej, Marico, Titan, Asian Paints, Viacom 18, among others.

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