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IRS 2019 Q1: In Kannada, Vijay Karnataka leads dailies, Sudha is most read magazine

All the top five Kannada dailies and magazines record growth in their total readership

According to the total readership numbers released by the Media Research Users Council (MRUC) for Kannada publications, Vijay Karnataka was the largest read daily in the Indian Readership Survey (IRS) 2019 Q1 with a total readership of 79,10,000, up 14.22% from 69,25,000 of TR in the previous survey.

The second largest Kannada daily Vijayavani also grew by 11.5%, recording a TR of 72,30,000 compared with 64,82,000 in IRS 2017.

Prajavani remained a close No. 3 with a total readership of 71,77,000, up 11.5% from 64,35,000 of TR in the previous survey,

Udayavani was a distant No. 4 with a total readership of 33,24,000 compared with 31,09,000 in IRS 2017.

Kannada Prabha was at No. 5 recording a TR of 26,62,000, up 17.6% from 22,63,000 of TR in the previous survey.

Kannada dailies total readership basis one month recall. [Figs in 000s (12+ Years); Urban+Rural]

Title

IRS 2017

IRS 2019 Q1

% Change

Vijay Karnataka

6925

7910

14.22%

Vijayavani

6482

7230

11.54%

Prajavani

6435

7177

11.53%

Udayavani

3109

3324

6.92%

Kannada Prabha

2263

2662

17.63%

Kannada magazines:

Kannada weekly magazine Sudha topped the chart with a total readership of 14,72,000 in IRS 2019 Q1, up 12.6% from a TR of 13,07,000 in IRS 2017. The second largest read Kannada magazine Taranga is also a weekly that recorded a total readership of 12,27,000, up 13.8% from 10,78,000 in the previous survey.

Kannada magazines total readership basis one month recall. [Figs in 000s (12+ Years); Urban+Rural]

Title

Periodicity

IRS 2017

IRS 2019 Q1

 

Sudha

Weekly

1307

1472

12.62%

Taranga

Weekly

1078

1227

13.82%

Grih Shobha (Kan)

Monthly

441

488

10.66%

Maurya

Monthly

374

448

19.79%

Mangala

Monthly

303

349

15.18%

 

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