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IRS 2019 Q1: Four of top 10 regional dailies grow in AIR

In terms of total readership, only two of the top 10 regional newspapers witness a marginal decline

Malayalam dailies Malayala Manorama and Mathrubhumi, and Marathi dailies Lokmat and Daily Sakal are the only four regional newspapers in the top 10 list to have added a few readers in IRS 2019 Q1, according to the average issue readership figures.

However, the total readership has presented a completely different picture with eight out of the top 10 dailies recording growth.

Interestingly, the pecking order of top 10 dailies in terms of AIR and TR is completely different. While Malayalam daily Malayala Manorama is a distant leader in AIR, it is No. 3 in TR and the No. 3 daily in AIR. Daily Thanthi is the leader in TR.

The No. 2 position in AIR is held by Eenadu (No. 4 in TR) while Lokmat is the second largest read daily in terms of total readership (No. 5 in AIR).

Present in AIR top 10, Sakshi and Sandesh have not found a place in the top 10 list according to the total readership numbers. Dinamalar and Dinakaran from TR top 10 list are not present in AIR top 10 chart.

Regional dailies average issue readership basis yesterday recall. [Figs in 000s (12+ Years); Urban+Rural]

REGIONAL

IRS 2017

IRS 2019 Q1

% change

Malayala Manorama (Daily)

9383

9758

4.00%

Eenadu

7016

6727

-4.12%

Daily Thanthi

6971

6572

-5.72%

Mathrubhumi

6355

6443

1.38%

Lokmat

5904

6085

3.07%

Gujarat Samachar

4703

4477

-4.81%

Ananda Bazar Patrika

3847

3436

-10.68%

Sandesh

3554

3384

-4.78%

Daily Sakal

2946

3092

4.96%

Sakshi

3348

2988

-10.75%

Regional dailies total readership basis one month recall. [Figs in 000s (12+ Years); Urban+Rural]

PUBLICATION

IRS 2017

IRS 2019 Q1

% change

Daily Thanthi

23149

24054

3.91%

Lokmat

18066

19691

8.99%

Malayala Manorama (Daily)

15999

17477

9.24%

Eenadu

15848

15673

-1.10%

Mathrubhumi

11848

12951

9.31%

Dinakaran

12083

12656

4.74%

Ananda Bazar Patrika

12763

12546

-1.70%

Gujarat Samachar

11784

11873

0.76%

Daily Sakal

10498

11841

12.79%

Dinamalar

11659

11796

1.18%

 

Info@BestMediaInfo.com

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