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Grapes Digital wins digital media mandate for MuscleTech

Won after a multi-agency pitch, the account will be managed by the Mumbai team of the agency

Grapes Digital has won the digital media mandate of leading sports nutrition brand, MuscleTech, in India.

The mandate includes managing their social media presence, digital strategy and influencer marketing along with helping them create innovative video content. The mandate was awarded to the agency after a multi-agency pitch and will be handled by their Mumbai team.

Himanshu Arya

Himanshu Arya, Founder and CEO, Grapes Digital, said, “MuscleTech is an industry leader in the sports nutrition market and we are glad to partner with them to escalate their digital media presence. We look forward in creating interesting campaigns for them.”

Rajeesh Rajagopalan, Mumbai Head, Grapes Digital, said, “The entire team is excited to start work and are kicked up to provide insightful business solutions via digital properties and initiatives. MuscleTech has immense potential and we look forward to supporting them in building it digitally.”

“The MuscleTech team is both excited and proud of our newly entered partnership with Grapes Digital in India. We are confident that Grapes Digital will deliver exciting campaigns, helping us communicate the positive impact our products will have on the lives of fitness enthusiasts across India”, said Joao DaSilva, Vice President International Sales & Marketing, Iovate Health Sciences International Inc.


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