FM network Mirchi has launched in the cultural capital of Karnataka, Mysore with the frequency 104.8.
Mirchi in Mysore will play contemporary Kannada film music while giving listeners non-stop access to comedy, Sandalwood news and gossip, infotainment and much more. The on-air product has been designed after careful research and talking to potential listeners in the city. Mirchi also promises to keep listeners hooked by taking up discussions on topics that are most relevant to the youth of today. Shows have been designed keeping in mind the character of the city and its many nuances.
Speaking on this occasion, Bhanu Pratap Singh Chauhan, Cluster Head Karnataka, Mirchi, said, âWe are extremely happy to have launched in the beautiful city of Mysore. It is our attempt to provide the best in entertainment to our audiences through not only our on-air programming but also our on-ground activities like concerts, runs and much more. We hope the people of Mysore enjoy what we have to offer.â