Kreativ Street has announced the appointment of Jigisha Chawla as its Chief Business Officer. She moves from Ogilvy, where she held the position of Senior Vice-President. Chawla will be working from Kreativ Streetâs Gurgaon office.
Chawla is a seasoned advertising and communications professional with over 18 years of experience with almost a decade at the senior management level.
In her extensive career, she has led marquee client relationships across diverse categories from FMCG, non-profit to Fortune 500 and government-led initiatives. She has also led multiple Effie winning campaigns.
Chawla brings in proven skills in communication strategy, social marketing, global projects management, business development and relationship management.
Neeraj Sancheti, the co-founder and CEO of Kreativ Street, said, âWe are really excited about having Jigisha on board. Her extensive experience and expertise as an agency leader will be instrumental both for our clients as well as our team. I look forward and welcome Jigisha to the team and look forward to together create an impactful experience for our clients.â
On joining Kreativ Street, Chawla said, âIn this rapidly changing digital landscape, consumers are constantly exposed to communication across different mediums and formats. This makes it challenging for any brand to drive conversations with their consumers. I am looking forward to solving these marketing challenges with the amazing team at Kreativ Street.â
Chawla is also an accomplished jewellery designer (her work has been featured in prestigious special exhibits and museums across the globe), an art aficionado and collector, a Kathak dancer and loves horse riding. She actively invests in the Indian tech start-up scene in an angel capacity.