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IRS 2019 Q1: Dainik Bhaskar’s AIR shows maximum growth, Dainik Jagran retains lead but is stagnant

Among the top-10 Hindi dailies, Dainik Bhaskar grows by 11% while Amar Ujala and Patrika lose over 8% of their average issue readership from the previous survey

The most read Hindi daily Dainik Jagran, which grew by 4.7% in total readership in IRS 2019 Q1 over the previous survey in 2017, has remained stagnant in terms of average issue readership (AIR). The newspaper recorded an AIR of 2,02,58,000 in the current survey compared with 2,02,41,000 in IRS 2017.

The readership numbers for Hindustan, the No. 2 Hindi daily in IRS 2017, has not been released by MRUC for some verification process.

Sans Hindustan in the top-10 list, Dainik Bhaskar is the second largest Hindi daily in 2019 Q1, recording the maximum growth among top-10 Hindi dailies. Bhaskar had an AIR of 1,53,95,000 in IRS 2019 Q1, up 10.98% from 1,38,72,000 in IRS 2017.

The AIR of No. 4 Hindi daily Amar Ujala and No. 7 Hindi daily Patrika declined by 8.8% and 8.33%, respectively. Owing to the decline, Patrika lost its sixth position to Punjab Kesari.
 

Hindi dailies average issue readership basis yesterday recall. [Figs in 000s (12+ Years); Urban+Rural]

Title

IRS 2017

IRS 2019 Q1

% change

Dainik Jagran

20241

20258

0.08%

Dainik Bhaskar

13872

15395

10.98%

Amar Ujala

11166

10183

-8.80%

Rajasthan Patrika

7586

7543

-0.57%

Prabhat Khabar

3559

3439

-3.37%

Punjab Kesari

3252

3323

2.18%

Patrika

3314

3038

-8.33%

Navbharat Times

2327

2335

0.34%

Nai Dunia

1612

1765

9.49%

Hari Bhoomi

1554

1666

7.21%

Total readership of Hindi dailies

Total Readership basis one month recall [Figs in 000s (12+ Years); Urban+Rural]

Title

IRS 2017

IRS 2019 Q1

% change

Dainik Jagran

70377

73673

4.68%

Dainik Bhaskar

45105

51405

13.97%

Amar Ujala

46094

47645

3.36%

Rajasthan Patrika

16326

18036

10.47%

Prabhat Khabar

13492

14102

4.52%

Punjab Kesari

12232

12657

3.47%

Patrika

9823

9967

1.47%

Navbharat Times

7641

7654

0.17%

Nai Dunia

6386

7112

11.37%

Hari Bhoomi

5021

5358

6.71%

Info@BestMediaInfo.com

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