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Goafest 2019: Mindshare tops Media Abby awards, Dainik Jagran tops Publisher Abby

Madison Media and Initiative Media are the second and third most-awarded agencies, respectively

Mindshare India has topped the 2019 Media Abby awards tally with 84 points earned from a total of 14 awards, including four Gold, six Silver and four Bronze medals. Madison Media stood second with 58 points coming from 11 awards, including three Gold, one Silver and seven Bronze.

At No. 3, Initiative Media won seven medals, including two Gold, one Silver and four Bronze.

Commenting on the performance, Vaishali Verma, CEO, Initiative, said, “I am absolutely thrilled and delighted that Initiative is at number 3 at this year’s Goafest Media Abby. What makes it heartening is that all our 25 shortlists are across the width of our clients ranging from Reckitt Benckiser to Amazon to Hamdard, Infoedge, American Tourister. The awards have been won across multiple categories which is a manifestation of the depth of our good work. All campaigns have been path-breaking, innovative and to me each one of them is a winner whether they won a metal tonight or not. I will be completing a year here as a CEO and the last 10 months have gone in strengthening our product and people across functions and we continue to do so. I would like to congratulate my entire team at Initiative for putting up such a stellar performance and I would like to thank all our clients for pushing us to scale newer heights and always believing in us.”

Dainik Jagran topped the Publisher Abby winners list with six awards including two Gold, two Silver and two Bronze awards. Bennett Coleman was at No. 2 with three Silver and two Bronze Awards.

On winning Publisher of the year title in a row for the second year, Basant Rathore, Sr VP – Strategy, Brand & Business Development, Jagran Prakashan, said, “Topping the charts at the Publishers Abby’s for a 4th consecutive year feels great . We've won the Publisher of the Year trophy for the second consecutive year in a row. This is a big win in a category that's extremely competitive. It's a great boost for the team to be able to uphold the high standards we set for ourselves and retain the trophy. We're extremely proud and extremely delighted with this win. This is a super start as we begin work in the new financial year."

Media Abby medal tally:

Sr. No.

Agency/Organization

Gold

Silver

Bronze

Total Metals

Total Points

1

Mindshare

4

6

4

14

84

2

Madison Media

3

1

7

11

58

3

Initiative Media

2

1

4

7

38

4

Lodestar UM

2

1

2

5

30

5

Carat Division of Dentsu Aegis Network Communication India Pvt Ltd.

1

2

 

3

20

6

SIGNPOST INDIA PVT. LTD.

 

1

3

4

18

7

Dentsu Grant Private Limitd

1

 

1

2

12

8

EQUINOX DIGITAL

1

 

 

1

8

9

Essence - (Gurgaon)

1

 

 

1

8

10

FoxyMoron Media Solutions Private Limited

1

 

 

1

8

11

Isobar- Dentsu Aegis Network Communications India Pvt Ltd

1

 

 

1

8

12

Tonic Worldwide

1

 

 

1

8

13

Yash Raj Films Pvt Ltd

1

 

 

1

8

14

GREY India

 

1

 

1

6

15

Wavemaker - Mumbai

 

1

 

1

6

16

ZEE Entertainment Enterprises Ltd.

 

1

 

1

6

17

Dentsu Webchutney

 

 

1

1

4

18

Liqvd Asia

 

 

1

1

4

19

MediaCom Communications Pvt Ltd

 

 

1

1

4

20

Mindshare Bangladesh

 

 

1

1

4

21

Pivotroots Digital Private Limited.

 

 

1

1

4

22

STARCOM INDIA

 

 

1

1

4

23

WATConsult

 

 

1

1

4

 

Grand Total

19

15

28

62

354

Media Abby winners:

Category

Entry No

Brand Name

Caption Title

Agency/Organization

Metal

1.Innovative Use of Audio Visual

94

Google -Home

Koffee brewed best with Google Home

Essence - (Gurgaon)

Gold

1.Innovative Use of Audio Visual

130

Amazon Prime Video

MIRZAPUR BECAME SYNONOMUS WITH GOTHAM CITY FOR ITS LAUNCH!

Initiative Media

Gold

1.Innovative Use of Audio Visual

101

BYJU's The Learning App

BYJU's 1 Home demonstration that reached 23 million households'

Mindshare

Silver

1.Innovative Use of Audio Visual

33

Asian Paints Corporate

#PeopleAddColour

Madison Media

Bronze

1.Innovative Use of Audio Visual

75

Xiaomi

Xiaomi rings in silent phones in cinema halls

Madison Media

Bronze

1.Innovative Use of Audio Visual

109

American Tourister

Show off your Swag with American Tourister

Initiative Media

Bronze

 

 

 

 

 

 

2.Innovative Use of Print

23

Saffola Life

Saffola World Heart Day initiative India's 1st heart health report card

Lodestar UM

Silver

2.Innovative Use of Print

16

Mahindra KUV100 Nxt

Enabling Print to Multi-Task

Lodestar UM

Bronze

2.Innovative Use of Print

24

Volvo Cars

#BreathFree- a clean air initiative by Volvo Cars

Mindshare

Bronze

 

 

 

 

 

 

3.Innovative Use of Activation

60

Godrej Properties

Kuch Apna Sa

Madison Media

Gold

3.Innovative Use of Activation

37

Future Retail (FBB)

World's First Glam Tram

SIGNPOST INDIA PVT. LTD.

Bronze

3.Innovative Use of Activation

38

Casio

Stay Cool Stay Tough Stay Fit

SIGNPOST INDIA PVT. LTD.

Bronze

3.Innovative Use of Activation

39

Nestle India ltd.

Bus Shelters that talk Coffee

SIGNPOST INDIA PVT. LTD.

Bronze

3.Innovative Use of Activation

46

Tata Salt

Warm Salt Water Soaks

Madison Media

Bronze

3.Innovative Use of Activation

116

Chakra Tea

Chai-Fi

Dentsu Webchutney

Bronze

 

 

 

 

 

 

4.Innovative Use of Radio

25

Stayfree Secure

How Stayfree used Radio to encourage comfortable conversations about menstruation

Lodestar UM

Gold

4.Innovative Use of Radio

28

Close Up

Basant Loves Nidhi

Mindshare

Gold

 

 

 

 

 

 

5.Innovative Use of Branded Content - Integration

23

Brooke Bond Red Label

Bringing two rival nations together over a different "CUP"

Mindshare

Gold

5.Innovative Use of Branded Content - Integration

35

Domino's

There's no Party without Domino's

Madison Media

Gold

5.Innovative Use of Branded Content - Integration

36

Axis Bank

Cheque Ko Chequemate

STARCOM INDIA

Bronze

5.Innovative Use of Branded Content - Integration

47

Amazon India

Echo Integration with Armaan Malik

Initiative Media

Bronze

5.Innovative Use of Branded Content - Integration

64

BYJU's The Learning App

BYJU's 1 Home demonstration that reached 23 million householdsâ€

Mindshare

Bronze

5.Innovative Use of Branded Content - Integration

90

Usha International

SUI DHAGA  MADE IN INDIA BY USHA

Initiative Media

Bronze

 

 

 

 

 

 

6.Innovative Use of Branded Content - Creation

14

Hershey's

Meethe Bahane

FoxyMoron Media Solutions Private Limited

Gold

6.Innovative Use of Branded Content - Creation

60

Aditya Birla Capital

Waterfall Targeting - How video story-telling and data intelligence came together to build emotional relationship

Mindshare

Gold

6.Innovative Use of Branded Content - Creation

37

Asian Paints Corporate

Where The Heart Is

Madison Media

Silver

6.Innovative Use of Branded Content - Creation

70

American Tourister

Show off your Swag with American Tourister

Initiative Media

Silver

6.Innovative Use of Branded Content - Creation

54

Volvo Cars

Stand up for 'The Volvo Cars anthem'

Mindshare

Bronze

 

 

 

 

 

 

7.Innovative Use of Digital Search

11

ZEE5

How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results?

EQUINOX DIGITAL

Gold

7.Innovative Use of Digital Search

20

Kurkure

Kurkure Contains Plastic

Mindshare

Silver

7.Innovative Use of Digital Search

25

RACOLD

Mind Your Language

WATConsult

Bronze

 

 

 

 

 

 

8.Innovative Use of Social Media

24

Cadbury Bournvita

MAKE PARENTS #LOOK BEYOND MARKS

Carat Division of Dentsu Aegis Network Communication India Pvt Ltd.

Gold

8.Innovative Use of Social Media

65

Zee Bollywood

Zee Bollywood Launch - Social Media Campaign

ZEE Entertainment Enterprises Ltd.

Silver

8.Innovative Use of Social Media

10

Amazon Prime Video

Comicstaan - Innovative use of social media

Pivotroots Digital Private Limited.

Bronze

8.Innovative Use of Social Media

34

Kwality Walls

Talking Ice creams- The unofficial IPL partners!

Mindshare

Bronze

 

 

 

 

 

 

9.Innovative Use of Digital Display

50

Estee Lauder Companies - Bobbi Brown India

Use of Weather Based AI banners to Drive Sales

Isobar- Dentsu Aegis Network Communications India Pvt Ltd

Gold

9.Innovative Use of Digital Display

22

Mondelez

MONDELEZ DISRUPTS IPL WITH DYNAMIC DATA-DRIVEN MOMENT ADVERTISING

Carat Division of Dentsu Aegis Network Communication India Pvt Ltd.

Silver

9.Innovative Use of Digital Display

34

Voot

Tindering With The Stars

Madison Media

Bronze

9.Innovative Use of Digital Display

41

MTV

The 'M-Powering' Banner

Madison Media

Bronze

 

 

 

 

 

 

10.Innovative Use of Mobile

9

Thugs Of Hindostan

Firangi from Thugs of Hindostan on Google Maps

Yash Raj Films Pvt Ltd

Gold

10.Innovative Use of Mobile

30

Vodafone India

Vodafone Sakhi - A Woman's Best Friend

Wavemaker - Mumbai

Silver

10.Innovative Use of Mobile

19

MTV

The 'M-Powering' Banner

Madison Media

Bronze

10.Innovative Use of Mobile

23

Royal Enfield

Guess the Price Game Using Google Assistant

MediaCom Communications Pvt Ltd

Bronze

 

 

 

 

 

 

11.Innovative Use of Integrated Media

86

Tata Nexon

How Innovations Transformed IPL To Deliver Record Breaking Test Drives

Lodestar UM

Gold

11.Innovative Use of Integrated Media

120

Amazon Prime Video

ACTION PACKED MIRZAPUR WAS MADE FAMOUS FOR ITS LAUNCH

Initiative Media

Gold

11.Innovative Use of Integrated Media

33

Brooke Bond Red Label

6 Pack Band 2.0

Mindshare

Silver

11.Innovative Use of Integrated Media

31

Tata Salt

The Missing 'I'

Madison Media

Bronze

11.Innovative Use of Integrated Media

34

Dettol Siti Shield

To Make Delhi Quit Smoking

Initiative Media

Bronze

11.Innovative Use of Integrated Media

116

Zee Hindustan

Khabrein Khud Bolengi

Liqvd Asia

Bronze

 

 

 

 

 

 

12.Cause Marketing

30

Tata Salt

Warm Salt Water Soaks

Madison Media

Gold

12.Cause Marketing

17

Cadbury Bournvita

MAKE PARENTS #LOOK BEYOND MARKS

Carat Division of Dentsu Aegis Network Communication India Pvt Ltd.

Silver

12.Cause Marketing

42

MAHINDRA RISE

SEHAT KA BATUA - THE HEALTH PURSE

GREY India

Silver

12.Cause Marketing

54

Hit

Building community to Save lives

Mindshare

Silver

12.Cause Marketing

71

Nihar Shanti Amla

Phone Uthao, India Ko Padhao

Lodestar UM

Bronze

 

 

 

 

 

 

13.Innovative Use of Data & Analytics

1

Lifebuoy

The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India

Mindshare

Gold

13.Innovative Use of Data & Analytics

24

Otrivin

Otrivin: Cold and Flu Predictor

Mindshare

Silver

13.Innovative Use of Data & Analytics

29

BYJU's The Learning App

BYJU's Media Measurement Model

Mindshare

Silver

 

 

 

 

 

 

14.Innovative Use of Emerging Technology

20

Liva Fluid Fashion

The Responsible Smart Mirror

Tonic Worldwide

Gold

14.Innovative Use of Emerging Technology

12

Nestle India ltd.

Bus Shelters that talk Coffee

SIGNPOST INDIA PVT. LTD.

Silver

 

 

 

 

 

 

15.Innovative Use of Integrated Media (South Asia)

7

Red Cow Skim Milk Mix

Sri Lanka's Biggest Tea Party

Dentsu Grant Private Limitd

Gold

15.Innovative Use of Integrated Media (South Asia)

3

Lux

Lux Super Star: Owning The Biggest Reality Show In Bangladesh

Mindshare Bangladesh

Bronze

15.Innovative Use of Integrated Media (South Asia)

8

Anchor Full Cream Milk Powder

Quest for Students with Talent

Dentsu Grant Private Limitd

Bronze

Publisher Abby medal tally:

Sr. No.

Agency/Organization

Gold

Silver

Bronze

Total Metals

Total Points

1

Jagran Prakashan Ltd.

2

2

2

6

36

2

Bennett Coleman Co. Ltd.

 

3

2

5

26

3

D B Corp Limited

 

1

2

3

14

4

ABP ONE - ABP PVT. LTD.

1

 

1

2

12

5

Mathrubhumi Printing Publishing Co Ltd

 

2

 

2

12

6

HT Media Limited

 

 

2

2

8

7

Delhi Press

 

1

 

1

6

8

Metropolitan Media Company Limited (MMCL)

 

 

1

1

4

9

THG Publishing Pvt Ltd

 

 

1

1

4

 

Grand Total

3

9

11

23

122

 

Publisher Abby winners:

 

 

Category

Sub-Category

Entry No.

Brand

Caption

Organization

Metal

Publisher

1. Best marketing of a printed newspaper / edition

20

Dainik Jagran

Sanskarshala : THE SCHOOL OF LIFE

Jagran Prakashan Ltd.

Gold

Publisher

1. Best marketing of a printed newspaper / edition

25

Dainik Jagran

Hindi: LIVING A LANGUAGE

Jagran Prakashan Ltd.

Silver

Publisher

1. Best marketing of a printed newspaper / edition

1

The Times of India

Flirt With Your City

Bennett Coleman Co. Ltd.

Silver

Publisher

1. Best marketing of a printed newspaper / edition

31

THE TIMES OF INDIA

PHIREY ESHO KOLKATA

Bennett Coleman Co. Ltd.

Bronze

Publisher

1. Best marketing of a printed newspaper / edition

37

Dainik Bhaskar

Smart Soch

D B Corp Limited

Bronze

Publisher

2. Best marketing of a printed magazine

3

Mathrubhumi Arogyamasika

Mathrubhumi Arogyamasika World Heart Day Campaign

Mathrubhumi Printing Publishing Co Ltd

Silver

Publisher

3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space

43

Mathrubhumi Revive for Kerala

Mathrubhumi Revive for Kerala campaign - A project that helped kerala get back to its feet

Mathrubhumi Printing Publishing Co Ltd

Silver

Publisher

3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space

31

Dainik Jagran

Sanskarshala: THE SCHOOL OF LIFE

Jagran Prakashan Ltd.

Silver

Publisher

3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space

36

The Hindu

The Hindu #UnderMyWatch

THG Publishing Pvt Ltd

Bronze

Publisher

3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space

47

Dainik Bhaskar

Mitti Ke Ganesh

D B Corp Limited

Bronze

Publisher

3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space

22

Dainik Jagran

Ab Bas: THE CONSPIRACY OF SILENCE

Jagran Prakashan Ltd.

Bronze

Publisher

3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space

28

Dainik Jagran

Mera Bharat Swacchh: CLEANING MINDSETS BEFORE CLEANING INDIA

Jagran Prakashan Ltd.

Bronze

Publisher

3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space

1

Navbharat Times

NBT Suraksha Kawach

Bennett Coleman Co. Ltd.

Bronze

Publisher

3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space

2

Vijay Karnataka

Drug Free Mangaluru - Educating youngsters to stay away from Drugs

Metropolitan Media Company Limited (MMCL)

Bronze

Publisher

4. Best client-brand activation or display advertising innovation by a publisher

18

SUGAR FREE

CHA CHOLUK CHINI NOYE

ABP ONE - ABP PVT. LTD.

Gold

Publisher

4. Best client-brand activation or display advertising innovation by a publisher

16

B- Natural

B Natural Harman XI in search of true talent

D B Corp Limited

Silver

Publisher

4. Best client-brand activation or display advertising innovation by a publisher

14

Tata Chemicals Ltd.

World Iodine Deficiency Day (Missing I)

HT Media Limited

Bronze

Publisher

4. Best client-brand activation or display advertising innovation by a publisher

19

CADBURY

CADBURY MISHTI SHERA SRISHTI

ABP ONE - ABP PVT. LTD.

Bronze

Publisher

5. Best use of Native or Branded Content for client brand-marketing by a publisher

6

TTK Prestige

Times Kitchen Tales

Bennett Coleman Co. Ltd.

Silver

Publisher

6. Best Digital Publication Advertising & marketing by a publisher via Web/App/Social

1

The Times of India

Flirt With Your City

Bennett Coleman Co. Ltd.

Silver

Publisher

7. Best launch marketing of a new title of newspaper / magazine / digital publication

2

Dainik Jagran

Jagranhindi.in : Creating an Online Destination For Hindi Literature

Jagran Prakashan Ltd.

Gold

Publisher

7. Best launch marketing of a new title of newspaper / magazine / digital publication

1

The Caravan

The Caravan - Paywall Campaign

Delhi Press

Silver

Publisher

7. Best launch marketing of a new title of newspaper / magazine / digital publication

4

Hindustan Times

Hindustan Times Gurugram Launch

HT Media Limited

Bronze

 

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