Moonbow by Hindware, the water purifier and air purifier brand, has appointed Brand Visage Communications as its social media agency. The agency won the business following a multi-agency pitch that concluded last month.
As social media managers, Brand Visage will strategise, plan and execute a comprehensive social media strategy for the brand, elevating its brand awareness. This will include managing social media presence across platforms.Â Â
Ruchin Khanduja, Head Marketing, HSIL Consumer Products Division, said, âBrand Visage is a young and dynamic digital agency and we found it to be best suited to work for a young and dynamic brand like Moonbow to develop some out-of-the-box social media campaigns.â
Siddharth Khanna, Co-founder and CEO, Brand Visage Communications, said, âWe are extremely thrilled. The water purifier business in India is a growing category and still a lot of consumer education and outreach is required. With the revolutionary technology of Moonbow, we look forward to break the clutter and strengthen its positioning through various digital and communication assets.âÂ
âWe are glad to add Moonbow from Hindware to our client list and the entire team is looking forward to building innovative and exciting campaigns. We aim to build and drive brand awareness and performance even higher,â said Anuj Khanna, Co-founder and COO, Brand Visage Communications.