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Zeotap partners with Lifesight to tap into offline location and behavioural data

Lifesight’s client portfolio will complement the existing data offering from Zeotap in the Indian market. Zeotap will be able to provide high-performing mobile-based audience segments based on real-world behavioural data to its clients

Zeotap, the global mobile data company, has announced a data sharing partnership with Lifesight, a location intelligence platform and data company in Asia. Under this partnership, Lifesight’s offline behavioural data will complement Zeotap’s newly launched and robust ‘purchase intent data,’ which gives brands a precise view of the purchase intent of a potential customer.

Lifesight’s client portfolio will complement the existing data offering from Zeotap, tapping close to 400 million profiles in the Indian market. Zeotap will be able to provide high-performing mobile-based audience segments based on real-world behavioural data to its clients, to optimise business ad spend and make better decisions. Some of the segments that will be available include:

1. Zeotap> India > Intent: Food & Drink > Dining Out

2. Zeotap> India > Intent: Automotive > Cars and Car Culture

3. Intent: Style, Fashion and Beauty > Clothing

Retail, automotive, QSR, FMCG, CPG, travel, hospitality and fintech are top-serving verticals for Lifesight, and the ones that will be most benefited from this partnership. Brands looking to increase store footfall -- and ultimately track offline attribution -- will be given the chance to work with Lifesight and Zeotap to measure store footfall variations after targeting a location-based segment.

Projjol Banerjea, Co-founder and CPO, Zeotap, said, “We are happy to welcome Lifesight and their data into our intelligence tech platform ZeoCore. We handpicked them after successfully proving the accuracy and quality of their data, and we’re looking forward to the many joint success stories to come.”

Neeraj Singhal, Country Manager India, Zeotap, said, “We look at this as a natural partnership, which will benefit the largest brand spenders in the country. Lifesight’s offline location-intelligence data coupled with Zeotap’s deterministic data will be a game-changer for our clients. It will help us expand our verified socio-demo, app usage and purchase intent data at scale so that brands can overachieve their performance objectives.”

Tobin Thomas, CEO of Lifesight, said, “We are proud to be partnering with Zeotap, one of the leading mobile data companies worldwide, to bring our robust audience data to brands and agencies in India and empower them with access to high quality interest-based audience segments.”

The addition of Lifesight’s data into Zeotap’s high-tech data platform ZeoCore will help Zeotap’s clients boost conversion rates by targeting the right consumer, at the right time and place. Lifesight collects the majority of its data via Software Development Kit (SDK) from smartphone users in APAC. They partner with several leading third-party SDK aggregators to collect data attributes about a user. The main dataset is sourced via SDK that is embedded in location-aware smartphone apps using the device’s GPS and WiFi sensors. The data collection methodology is privacy-compliant, and users have the ability to out of data collection.

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