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VMLY&R India brings Kevin Lobo on board as Executive Creative Director, India

Lobo joins the agency from Leo Burnett and brings more than a decade of experience. He is the second big hire in recent months, following the appointment of Sujay Kar

Kevin Lobo

Global marketing agency VMLY&R has announced the appointment of Kevin Lobo as Executive Creative Director, VMLY&R India, adding to the expanding creative team put together by Venkatgiri Rao, CCO, VMLY&R SEA and India.

Lobo is the second big hire in recent months, following the appointment of Sujay Kar as Commerce Group Lead, VMLY&R, SEA and India.

Lobo brings more than a decade of experience-driving award-winning campaigns for brands such as Diageo, Unilever, Bajaj Motorcycles, Bajaj Allianz, Parle, Maybelline, Parachute, Cadbury’s and Adidas.

He joins VMLY&R from Leo Burnett, where he conceptualised and led Bajaj V, ‘The Nation’s Bike’ campaign. Lobo’s portfolio of work also includes #MoreToGive organ donation campaign for Fortis Hospitals. He also directed the ‘Invincible Indians’ series of films for Bajaj V, following this directorial debut with several videos for McDonald’s and Bajaj Allianz.

In his new role, Lobo will be responsible for driving big and impactful campaigns for clients in India and the region, and for creating a strong, creative culture for the agency. He will also work to build and expand creative teams, as well as the agency’s in-house video production capabilities.

Rao said, “Kevin is a delightful, creative thinker and a sharp strategic brain, with a focus on work that works -- a rare and powerful combination. His experience on bold, new-age campaigns is why he is perfectly suited for an idea-first agency like VMLY&R, which leads with digital thinking while doing integrated work for brands. Also, the sheer energy and learning he brings to the game every day is inspiring. Making him a perfect mentor for our young talent looking to learn the business.”

Commenting on his new position, Lobo said, “VMLY&R is consistently in the Top 10 on Adage’s Agency A-List, rubbing shoulders with the best of the best in the world, so it was a no-brainer for me to join. The lines between mainline and digital advertising are blurring fast, and at VMLY&R, I see that at work every day. Young creatives here are not just creating integrated campaigns for local brands but for top brands in Singapore and Indonesia as well. The energy is infectious! With solid tech and innovation capabilities and great ambition, I hope I can contribute to VMLY&R India joining the A-list soon.”

Tripti Lochan, co-CEO, VMLY&R, Asia, said, “Kevin brings an inspired view to every piece of work, and with experience leading teams to success, I am confident that he is a great addition to VMLY&R. As we build our presence in India, we are excited to have his perspective and expertise driving success for our clients.”

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