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Tata Motors' Harrier to be their lead brand for IPL 2019

The newly launched SUV will leverage the IPL platform to showcase the SUV, engage fans and deliver memorable experiences to them

VIVO IPL 2019- (L to R) Vivek Srivatsa, Head Marketing, Passenger Vehicle Busiess, Tata Motors along side Amitab Choudhry, Acting Hon Secretary, BCCI and Hemang Amin, COO, IPL

The Board of Control for Cricket in India (BCCI) today announced that IPL Official Partner Tata Motors will promote their newly launched SUV - Harrier as their lead brand for the Indian Premier League 2019. The recently launched Harrier will leverage the IPL platform to showcase the SUV, engage fans and deliver memorable experiences to them. The 2019 IPL begins on March 23, 2019.

As the official partner, Tata Motors will showcase the Harrier in the stadium, across all matches, with exciting on-ground engagement plans and merchandise. The IPL matches will play host to the exciting Harrier Super Striker Awards - the best striker of the match stands a chance to win the beautiful and much-longed Harrier Super Striker Trophy along with a prize of Rs 1 lakh. Moreover, the batsman with the highest strike-rate of the tournament, stands a chance to drive home the Tata Harrier.

In addition to this, there are other interesting engagement activities lined up for the fans; like the Harrier Fan Catch, where anyone who takes a single-handed catch in a match stands a chance to win Rs 1 lakh. The Harrier will also be a part of the IPL Trophy Tour, which is being planned across major Indian cities.

Amitabh Choudhary, Acting Hony. Secretary BCCI, said, “We are excited to continue our partnership with Tata Motors and have their newly launched SUV, Harrier, as the Official Partner of the IPL, 2019. Harrier’s exhilarating performance is very akin to the muscle that players put in to have the highest batting strike rate and win the Harrier Super Striker Award every match and for the season. We look forward to delivering great exposure to both the Harrier brand as well as Tata Motors.”

Mayank Pareek, President Passenger Vehicle Business Unit, Tata Motors, said, “After a successful association last year, it is only fitting for Tata Motors that our premium SUV, Harrier, should be the Official Partner of one of the biggest sporting events across the World. Born of legendary pedigree, the Harrier has received a phenomenal response from customers across India. Much like the IPL, which is one of the most iconic global cricketing events, and is widely celebrated as a platform for budding talent and international cricket legends, the Harrier too is known for its exhilarating performance and exciting drive. We have elaborate plans to capture the audience’s attention in-stadia, on-air and across digital platforms, and hope to drive tremendous value from this association yet again.”

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