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Tanishq creates AR experience at Delhi, Bangalore airports

Created by DAN’s Milestone Brandcom, this campaign urges women travellers to ‘Try and Buy’ at kiosks placed at airport departure zones

Taking one step further to be more accessible to its customers, jewellery brand Tanishq has created the first augmented reality experience at the Bangalore and Delhi airports.

Dentsu Aegis Network’s Milestone Brandcom, the AOR agency for Titan Company Ltd, has created a unique engagement opportunity targeting frequent women travellers at the airports through a unique interactive kiosk showcasing their range of products. The activity area has become a showstopper as it is right in the middle of the canyon area. The campaign targets women travellers to ‘Try and Buy’ at airport departure zones.

With this technological advancement, customers have the option to try out the jewellery virtually looking at the AR screen. The consumers also have the option of browsing through multiple jewellery pieces with just one click.

Deepika Tewari

Deepika Tewari, Associate Vice-President, Marketing, Jewellery Division at Titan Company Limited, said, “This is placed real-time on the customer at the screen and is a definitive way to strengthen the retail connection between the brand and its customers; a transformative step to how India will shop and purchase jewellery in the near future.”

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