Social Kinnect has won the digital mandate for Raymond Custom Tailoring and Raymond Rewards. The mandate was won following a multi-agency pitch and will be operated from the agency’s Mumbai office.
Under the mandate, Social Kinnect, the independent digital marketing agency, will be responsible for carving a social media roadmap for both the brands across creative, media and ORM-led services.
Sudhanshu Pokhriyal, President, Textiles, Raymond Limited, said, “In today’s internet consuming world, digital marketing is critical to bring in eyeballs and subsequent conversions for any business. We were looking for a partner to help us on this journey of redefining men’s fashion through Mass Personalisation that is technologically enabled. Getting Social Kinnect on board, who bring in a gamut of new ideas and concepts, will help us in achieving our set objectives through innovative digital marketing ideas and help us build a robust ORM platform.”
Rohan Mehta, CEO, Social Kinnect, added, “Raymond is one of the first brands any Indian associates with well-made and timeless men’s clothing. Raymond Custom Tailoring brings the brand into the new-age, to appeal to younger consumers who crave customisation, bespoke clothing and are well-versed in digital. We are so excited to handle the digital mandate for such an iconic brand, and help it scale new heights of success in 2019 and beyond.”
Raymond introduced Raymond Custom Tailoring to provide customised clothing with a sense of personal style. Raymond Custom Tailoring offers garments that are crafted just for you. Currently available in Mumbai, Pune, Hyderabad and Bangalore, Raymond Custom Tailoring aims to expand its services rapidly across the country within the year using digital as a medium.
Raymond also offers Raymond Rewards -- a loyalty programme that lets you earn and redeem points across stores in India under the brand names of ColorPlus, Parx, Park Avenue and Raymond.