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Republic Bharat enters top 3 in Hindi news genre with 13 crore reach

This resulted in an increase in the impressions by 55% from 141.68 mn last week to 219.34 mn

In just the fourth week of its launch, Republic Bharat has claimed that it has stormed into the top-3 bracket of Hindi news channels with 13 crore reach amid escalated India-Pakistan tension on the border. [Source: BARC, TG:15+, Market: HSM, Period: Week 9'19]

This resulted in an increase in the impressions by 55% from 141.68 mn (third week) to 219.34 mn. The time spent on Republic Bharat has increased from 18:21 minutes (third week) per viewer to 22:30 minutes due to its vast expanse of exclusives fired on a day-on-day basis.  R.Bharat witnessed a double-digit growth in the HSM market, making it the fastest-growing Hindi news channel.

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