MakeMyTrip Limited, the online travel company, has launched its new ad campaign with its brand ambassadors Ranveer Singh and Alia Bhatt, ahead of the summer travel season. The campaign aims to reach out to consumers with the clearly defined value proposition of online hotel booking on MakeMyTrip -- be it for leisure or business travel to ensure a convenient, hassle-free experience.
The ad campaign delivers clear message of reliability and perks of booking hotels online over all other means of travel booking.
Saujanya Shrivastava, Group Chief Marketing Officer, MakeMyTrip, said, âThere is no one-size-fits-all when it comes to hotel choices for Indians -- whether you are traveling for business or are holidaying with family â your needs and peeves differ. As Indiaâs one-stop-travel-shop we have incredible amount of insights on what elevates the hotel booking and stay experience for travellers. By focussing on consumer-conscious messaging, we are clearly laying out the compelling value proposition in booking hotels online with MakeMyTrip, which will nudge non-users as well as fence-sitters to switch to online booking through our latest campaign.â
The characters in the TVC have been brought to life by MagicCircle.
Hemant Misra, Managing Director, MagicCircle, said, âThe tonality of the new campaign will be different from what weâve been doing so far. The active humour that came as a result of the âone-upmanship playâ and was the hallmark of our campaigns till now will give way to ârelationship enhancersâ. The new campaign explores relationships and showcases the enhancement in relationship due to the MMT experience. Softer in approach, the campaign builds on the MMT personality and adds a touch of emotion without losing the fun.â
This 360-degree marketing campaign includes TVCs that will run for nine weeks across high-impact genres like general entertainment channels, HD channels, Hindi movies, Hindi and English news, cricket and regional channels. The campaign is live in English, Hindi, Telugu, Tamil languages and is also available on digital platforms like YouTube and Facebook.
Hotels Best Suited for Family Trips:
Hotels Best Suited for Business Trips:
Creative Agency: MagicCircle
Managing Director: Hemant Misra
Executive Creative Director: Dheeraj Renganath and Natwar Singh
Account Management: Kunal Sharma and Ana Iman
Production House: Corcoise Films
Director (film): Vishwesh Krishnamurthy
Producer: Bhavin Gajria