Indian agencies have secured 34 shortlists out of total 131 finalists at the 2019 APAC Effie Awards. Among the shortlists from India, Ogilvy India, McCann Worldgroup and The Womb have the maximum entries that will go on to contend for metals.
The shortlists from India:
Entry Title |
Lead Agency |
Client |
Single Market - Products & Services Categories |
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Automotive |
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For the real engine of the truck |
Ogilvy India |
Castrol India |
The Time Travelling Truck |
Rediffusion |
TATA Motor |
Beauty & Wellness |
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Sit Improper |
Leo Burnett India |
Procter & Gamble |
Beverages - Non-Alcohol |
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Share a Coke |
McCann Worldgroup |
Coca-Cola |
Consumer Electronics and Durables |
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God’s Gift To Us! |
The Womb |
Saregama Carvaan |
Food |
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How purpose led purchase |
Ogilvy India |
Mondelez India Foods |
Measuring heart health in inches |
Mccann Worldgroup |
Marico |
Governmental / Institutional |
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Family Planning had Better Plan |
McCann Worldgroup |
Bill & Melinda Gates Foundation |
Healthcare |
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Blink to Speak |
TBWA India |
NeuroGen Brain and Spine Institute |
Haar Ko Harao |
Unilever |
Unilever |
Stand by Tough Moms |
BBDO India / BBDO ENERGY |
S C Johnson |
IT / Telco |
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Vodafone Sakhi |
Ogilvy India |
Vodafone Idea |
Media, Entertainment & Leisure |
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#HarBhashaEqual |
What's your Problem brand Solutions |
Dailyhunt App |
New Product or Service |
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Launch Amazon Echo in India |
Ogilvy India |
Amazon Seller Services |
Brand Experience - Products |
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The Longest Drive-Through Catalogue |
McCann Worldgroup |
Ikea |
Brand Revitalisation |
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Innovation that re-vitalised brands |
The Womb |
Saregama India |
Branded Utility |
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Vodafone Sakhi |
Ogilvy India |
Vodafone Idea |
Business-to-Business |
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Making fans out of retailers |
The Womb |
Saregama India |
Corporate Reputation |
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Saregama - Rising from the ashes |
The Womb |
Saregama India |
David vs Goliath |
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Digital Goliaths. Physical David! |
The Womb |
Saregama India |
Influencer |
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#PowerlessQueen |
WATConsult |
Project Nanhi Kali |
Making the backpack, a swagpack |
Mccann Worldgroup |
Samsonite South Asia |
Media Innovation |
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FANtastic Breaks |
Ogilvy India |
Vodafone Idea |
Positive Change Social Good - Brands |
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For the real engine of the truck |
Ogilvy India |
Castrol India |
Making Vitamin D part of timetable |
McCann Worldgroup |
Kwality |
Sindoor Khela - No Conditions |
FCB India Group |
The Times of India |
Vodafone Sakhi |
Ogilvy India |
Vodafone Idea |
Positive Change Social Good - Non-Profit |
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Blink to Speak |
TBWA India |
NeuroGen Brain and Spine Institute |
Seasonal Marketing |
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Ramzan - Ek Neki Rozana |
Unilever |
Unilever |
Sindoor Khela - No Conditions |
FCB India Group |
The Times of India |
Sponsorship / Events & Engaged Community |
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FANtastic Breaks |
Ogilvy India |
Vodafone Idea |
Sustained Success |
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Dirt is Good - Ongoing |
Unilever |
Unilever |
Savlon Swasth India Mission |
Ogilvy India |
ITC |
Youth Marketing |
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Making the backpack, a swagpack |
Mccann Worldgroup |
Samsonite South Asia |
The finalists were selected after the second round of judging, which brought some 70 judges from across the region to Singapore to deliberate and shortlist the gold standard of marketing effectiveness for the region. This year’s judging was headed by Awards Chairman, Charles Cadell, President of McCann Worldgroup APAC and 8 Heads of Jury – Arthur Wei of Sina Corporation, Diana Cawley of Geometry, Emma Sheller of Standard Chartered, Fern Canning of Edelman, Jonathan Akwue of Publicis Groupe, Nikhil Tivary of Johnson & Johnson, Susie Wong of Fuji Xerox Singapore and Vishnu Mohan of Havas.
The finalists were represented by 14 countries from across the Asia Pacific region. Leading the shortlist is India with 34 finalists followed by Australia and New Zealand with 22 and 21 finalists respectively. Ogilvy
dominates the finalist count for agency network with 31 finalists, followed by McCann Worldgroup with 22 finalists, and BBDO with 21 finalists.
“It is always an honour to be able to sit in judgement, through the Effies, on the most effective marketing that Asia has to offer over the past year. I know I speak for all the Jury Heads in saying it was great to see another strong year of great work from an increasingly diverse range of countries in the region,” Charles Cadell said. “Any Effie award is a great accolade to all the marketing professionals that made it happen. As such, heartiest congratulations to all the finalists, and we look forward to unveiling the winners at the Awards Gala”.