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India secures 34 shortlists at 2019 APAC Effie Awards

Ogilvy India, McCann Worldgroup and The Womb dominate the Indian shortlists

Indian agencies have secured 34 shortlists out of total 131 finalists at the 2019 APAC Effie Awards. Among the shortlists from India, Ogilvy India, McCann Worldgroup and The Womb have the maximum entries that will go on to contend for metals.

The shortlists from India:

Entry Title

Lead Agency

Client

Single Market - Products & Services Categories

Automotive

For the real engine of the truck

Ogilvy India

Castrol India

The Time Travelling Truck

Rediffusion

TATA Motor

Beauty & Wellness

Sit Improper

Leo Burnett India

Procter & Gamble

Beverages - Non-Alcohol

Share a Coke

McCann Worldgroup

Coca-Cola

Consumer Electronics and Durables

God’s Gift To Us!

The Womb

Saregama Carvaan

Food

How purpose led purchase

Ogilvy India

Mondelez India Foods

Measuring heart health in inches

Mccann Worldgroup

Marico

Governmental / Institutional

Family Planning had Better Plan

McCann Worldgroup

Bill & Melinda Gates Foundation

Healthcare

Blink to Speak

TBWA India

NeuroGen Brain and Spine Institute

Haar Ko Harao

Unilever

Unilever

Stand by Tough Moms

BBDO India / BBDO ENERGY

S C Johnson

IT / Telco

Vodafone Sakhi

Ogilvy India

Vodafone Idea

Media, Entertainment & Leisure

#HarBhashaEqual

What's your Problem brand Solutions

Dailyhunt App

New Product or Service

Launch Amazon Echo in India

Ogilvy India

Amazon Seller Services

Brand Experience - Products

The Longest Drive-Through Catalogue

McCann Worldgroup

Ikea

Brand Revitalisation

Innovation that re-vitalised brands

The Womb

Saregama India

Branded Utility

Vodafone Sakhi

Ogilvy India

Vodafone Idea

Business-to-Business

Making fans out of retailers

The Womb

Saregama India

Corporate Reputation

Saregama - Rising from the ashes

The Womb

Saregama India

David vs Goliath

Digital Goliaths. Physical David!

The Womb

Saregama India

Influencer

#PowerlessQueen

WATConsult

Project Nanhi Kali

Making the backpack, a swagpack

Mccann Worldgroup

Samsonite South Asia

Media Innovation

FANtastic Breaks

Ogilvy India

Vodafone Idea

Positive Change Social Good - Brands

For the real engine of the truck

Ogilvy India

Castrol India

Making Vitamin D part of timetable

McCann Worldgroup

Kwality

Sindoor Khela - No Conditions

FCB India Group

The Times of India

Vodafone Sakhi

Ogilvy India

Vodafone Idea

Positive Change Social Good - Non-Profit

Blink to Speak

TBWA India

NeuroGen Brain and Spine Institute

Seasonal Marketing

Ramzan - Ek Neki Rozana

Unilever

Unilever

Sindoor Khela - No Conditions

FCB India Group

The Times of India

Sponsorship / Events & Engaged Community

FANtastic Breaks

Ogilvy India

Vodafone Idea

Sustained Success

Dirt is Good - Ongoing

Unilever

Unilever

Savlon Swasth India Mission

Ogilvy India

ITC

Youth Marketing

Making the backpack, a swagpack

Mccann Worldgroup

Samsonite South Asia

The finalists were selected after the second round of judging, which brought some 70 judges from across the region to Singapore to deliberate and shortlist the gold standard of marketing effectiveness for the region. This year’s judging was headed by Awards Chairman, Charles Cadell, President of McCann Worldgroup APAC and 8 Heads of Jury – Arthur Wei of Sina Corporation, Diana Cawley of Geometry, Emma Sheller of Standard Chartered, Fern Canning of Edelman, Jonathan Akwue of Publicis Groupe, Nikhil Tivary of Johnson & Johnson, Susie Wong of Fuji Xerox Singapore and Vishnu Mohan of Havas.

The finalists were represented by 14 countries from across the Asia Pacific region. Leading the shortlist is India with 34 finalists followed by Australia and New Zealand with 22 and 21 finalists respectively. Ogilvy

dominates the finalist count for agency network with 31 finalists, followed by McCann Worldgroup with 22 finalists, and BBDO with 21 finalists.

“It is always an honour to be able to sit in judgement, through the Effies, on the most effective marketing that Asia has to offer over the past year. I know I speak for all the Jury Heads in saying it was great to see another strong year of great work from an increasingly diverse range of countries in the region,” Charles Cadell said. “Any Effie award is a great accolade to all the marketing professionals that made it happen. As such, heartiest congratulations to all the finalists, and we look forward to unveiling the winners at the Awards Gala”.

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