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Ayush Gupta feels cooking helps to build a connect within your social sphere

In a chat with, Gupta, Business Head, Sales and Marketing (Domestic Sales) for KRBL, tells people to keep experimenting, but always know the ingredients that create magic in a dish. This mantra of kitchen fits aptly in the boardroom as well, he says

Ayush Gupta

(TLC is celebrating some of the world’s most delicious cuisines through its short-format series – ‘Hungry for Home Cooked Food’. In line with this, the channel, in partnership with, is bringing to you stories featuring industry leaders talking about their passion for cooking.)

Ayush Gupta, with his education from Kelley School of Business, Indiana University, believes in developing standard operating procedures and a hierarchical change of command to ensure smooth workflow and efficient delegation of work.

Now Business Head, Sales and Marketing (Domestic Sales) for KRBL -- the company that produces the rice brand India Gate -- Gupta has a work experience of five years.

With in-depth knowledge and experience in the field of retail and distribution, he has progressively worked towards developing a successful marketing strategy for India Gate Basmati Rice.

Managing media plans and planning effective media campaigns are part of his core work profile.

In an interview with, Gupta discusses about the learnings he takes from the kitchen to the boardroom, and more.


How does your passion or hobby of cooking help you in life?

More than passion, cooking is a way of life for those who love it. Whether it's for yourself or for your friends, cooking helps to build a connect within your social sphere. Making something sumptuous gives a personal as well as social satisfaction. It also teaches that you can do something creative, which gives utmost satisfaction to the people you love or the ones you serve.

What are some learnings/mantras that you take from your kitchen to the boardroom?

Keep experimenting, but always know the ingredients that create magic in a dish. This mantra of kitchen fits aptly in the boardroom as well. We have to keep trying various combinations to keep our perspective or to solve a problem. However, what makes a difference is the key data points -- the axis of every business decision.

How has digital changed the landscape of cooking-related content?

Digital has changed the self-cooking phenomenon forever. We are looking at millions of recipes, combinations, options and ingredients, which now are not limited to a continent or country. Cross-overs, fusion and options for vegetarians, non-vegetarians, and vegans alike are bursting on the internet every day. You don't have dearth of ideas and, more importantly, you are also given an opportunity to become a creator, an icon and an influencer. If you know how to cook well, it can as well become your income source. It's an enabler rather than a hobby or a passion. You can drive it the way you want to.

How has brands’ approach towards cooking shows evolved over the years?

Over the past few years, we are doing more meaningful content integrations rather than simple active and passive product placements in cooking shows. These shows are not limited to showing simple recipes but are going to an extra length, making them more approachable and meaningful to the audience. This creates more believability and the content becomes more enjoyable and easy to comprehend. We are willing to partner with shows that target these aspects while bringing newness to the concept of cooking every passing day.

Any homechef pop ups that you have tried and liked.

Archana's Kitchen is one platform that makes you believe that you can cook something special every day with the ingredients that you already have in your home. This is a go-to platform for all budding cooks and professionals alike.

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