Wunderman Thompson has launched its brand identity two months after its birth as a technology led creative agency from the merger of Wunderman and J. Walter Thompson. This brand launch is the ethos of who Wunderman Thompson is as an agency.
It may be recalled that WPP CEO Mark Read had announced the merger of the New York-headquartered JWT, one of industry‚Äôs oldest agencies with Unilever as its client for over 115 years, and Wunderman, creatively driven and a data-inspired global digital agency with 200 offices in 70 markets founded in 1958.
On the launch of new brand identity, Read said, ‚ÄúIt‚Äôs great news for our clients that we can combine the best of JWT and Wunderman in a single agency, and it‚Äôs great news for WPP as it allows us to compete more effectively in the sectors with the most significant opportunities for future growth.‚ÄĚ
Mel Edwards, Global Chief Executive Officer, Wunderman Thompson, said, ‚ÄúTo achieve transformative outcomes, clients today need inspiration that is rooted in data-driven insight. I‚Äôm really excited to be able to deliver that within one agency.‚ÄĚ
Tamara Ingram, Chairman, Wunderman Thompson, added, ‚ÄúBoth JWT and Wunderman have been built by the commitment of many talented people, whose combined capabilities will further distinguish us in the market.‚ÄĚ
Positioned as the creative, data and technology agency, the new entity is built to inspire growth for clients, people and partners. The new identity created by brand consulting and design firm Landor showcases that growth is a force of good and all growth starts with inspiration.
According the agency, the three things that inspire growth are:
‚óŹ¬†¬†¬†¬†¬†¬† See the world differently and reject conventional thinking.
‚óŹ¬†¬†¬†¬†¬†¬† Unbounded creativity to rethink business, culture and brand experiences.
‚óŹ¬†¬†¬†¬†¬†¬† Act decisively and accountably end-to-end.
The new brand identity launch is supported by a microsite https://www.wundermanthompson.com/