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Publicis Media ranks No. 1 in Recma’s New Biz Balance Report 2018

Platform GSK, a dedicated bespoke unit of Publicis Media, claimed the top position with a business size of $1,959 million

Global research company Recma has revealed the results of the New Biz Balance Report 2018, ranking Publicis Media as the number one global media agency. Platform GSK, a dedicated bespoke unit of Publicis Media, claimed the top position with a business size of $1,959 million.

On being contacted, Anupriya Acharya, CEO, Publicis Media India, confirmed the development.

Publicis Media in 2018 saw tremendous growth on the back of new wins in the form of Ola, Lenovo, Motorola, Nykaa, HDFC Life, Lactalis, GSK and others.

Mediacom secured the second position during the period from January to December 2018, followed by Spark F, OMD, Initiative and UM.

RECMA is a leading global research company and one of the few that evaluates media agencies worldwide. It delivers a qualitative evaluation of media agencies in 45 countries. The organisation assesses agencies based on four main sets of criteria which are:

1. Competitiveness in pitches over three years

2. Momentum, which includes ‘new-biz’ balance and growth rates as well as the hiring of talent and getting awards

3. Resources in digital and diversified services including data and content

4. Agency capability to manage big accounts, local advertisers as well as relationship stability

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