The IAA Golden Compass Awards were presented to Marc Pritchard, Chief Brand Officer, Proctor & Gamble, and Andrew Robertson, President and CEO, BBDO, on the second day of the 44th IAA World Congress held at Kochi.
“We’ve set a very high bar for our prestigious Global Compass Award. And I am delighted that the Awards Committee has once again selected two global leaders who have contributed to the industry, enriched the fabric of society and made us all proud,” said Srinivasan Swamy, Chairman and World President, International Advertising Association.
Pritchard is a veteran of P&G for more than four decades and is responsible for its brand-building disciplines worldwide. He sets the company’s multi-billion dollar media, marketing and advertising strategies, and leads marketing innovations that guide communication and brand building for P&G’s portfolio of trusted, quality brands.
Pritchard believes in the power of brands to serve people with the best-performing products, while also being a force for good through ethics and responsibility, community impact, diversity and inclusion, gender equality and environmental sustainability. He is a veteran who truly believes that brands need to align themselves with a purpose.
Robertson has a slew of achievements that is firmly grounded by his work philosophy and the mantra of ‘The Work The Work The Work’, which drives the BBDO association forward worldwide.
He believes on the vital needs of networking and human connect that is ideally the driving force for strong and positive marketing. Stories that had a wider, cross-market impact and that connected with the advertiser featured high on Robertson’s priority.
In 2018, the IAA Golden Compass Awards was inaugurated to commemorate the 80th anniversary — a milestone achievement and the launch of the refreshed IAA branding and value proposition: 'IAA. The global compass of marketing communication'.
This award has been initiated to pay homage to a supreme navigator in marketing communications who has performed outstandingly on the world stage.
The IAA Golden Compass Award honours a visionary leader in the international marketing communications industry who has inspired with innovative creative ideas, excellent achievements of global impact and outstanding services committed to advance professional quality standards and best practices in marketing communications worldwide.
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