ITC’s premium fragrance brand Essenza Di Wills has introduced Mikkel Verde, a new evening wear fragrance for men. Mikkel Verde, designed and made in France, adds an enigmatic touch to the exclusive Essenza Di Wills portfolio of fine fragrances.
With sparkling citrus accents, mineral notes of flint and sensuality of woody notes, Mikkel Verde rekindles the human urge to explore. The fragrance celebrates the convergence of true elements; the depth of water, the vast escapade of air, and the dark warmth of the woods.
The fragrance is introduced to consumers through an exquisite film that interprets its sensual yet sophisticated notes in a visually charismatic world of an adventure-ready for a voyage.
Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, said, “Mikkel Verde embodies a fine balance between enigma and elegance. This newly launched fragrance is a unique addition to the repertoire of Essenza Di Wills’portfolio of fine fragrances. The experience of Mikkel Verde has been interpreted by Denzil in an intriguing film that explores and celebrates the eternal quest for adventure.”
The film juxtaposes the real and the breakaway world that the protagonist yearns to explore. The film opens with the protagonist questioning the physical existence of life caged between walls, pillars and posts whilst his soul wants to break free. The fragrance stimulates the mind to escape the rigid reality and begin a journey to discover the wild unknown. In this cinematic ad film, Mikkel Verde presents a discovery of your true essence and soul.
Priced at Rs 4,250 for 75ml, Mikkel Verde is available at select Wills Lifestyle and Health & Glow Stores. Online it will be available on Amazon and Myntra.
The TVC:
Credits:
Brand: ITC’s Essenza Di Wills
Chief Executive, Personal Care Products Business Division, ITC Limited: Sameer Satpathy
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