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iProspect India bags paid media digital duties for PayPal

Among other things, the agency’s media duties include Google Search, Facebook and programmatic display. iProspect will service the account from its Mumbai office

iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the digital paid media duties for the online payment service, PayPal.

As part of the mandate, the agency will handle their paid media duties, including Google Search, Facebook and programmatic display and will service the account from its Mumbai office.

The account was handed over after efficacious work done by the agency for PayPal’s B2B/merchant services. This resulted in the company handing over its entire digital portfolio, which includes PayPal B2C/consumer marketing, to iProspect.

Rubeena Singh

Commenting on the win, Rubeena Singh, CEO, iProspect India, said, “The confidence PayPal has shown in us demonstrates the consistent and innovating work of the team at iProspect. Really proud to have PayPal on board and we will partner with them in delivering holistic solutions in India.”

Jayant Desai, Head of Marketing, PayPal, said, “iProspect is known for its capabilities of data-driven media buying and this is in line with our strategy in India. We are excited to partner with iProspect and look forward to partnering with them on award winning work.”

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