Kotak Mahindra Life Insurance Company Limited (Kotak Life) has announced the launch of #SelfieWorthTaking in Mumbai. Based on facial analysis algorithm, this platform uses a selfie to determine the premium payable to buy a term plan.
With this campaign, the insurance company aims to make the selfie-clicking experience a meaningful and a memorable one.
Anyone with a smartphone with a camera can simply log on to the site insurance.kotak.com/selfie, click a selfie and access a term insurance quotation based on the facial recognition algorithm.
Jasneet Bachal, Head, Marketing, Kotak Mahindra Life Insurance Company Limited, said, “Innovative experiences like #SelfieWorthTaking play a powerful role in helping us expand the insurance narrative to the young and digitally savvy consumers. It allows us to debunk the misconception that getting an insurance cover is a complicated and time consuming process, and expensive too. Now generating a term insurance quote will be as easy as clicking a selfie.”