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DViO Digital wins creative and digital mandate of Acoosta Innovations

The mandate is to provide strategic recommendations and build a strong communication and digital touch-point strategy

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Acoosta Innovations, the company that deals in music consumption, has chosen DViO Digtal as its creative and digital marketing partner. DViO's mandate is to provide strategic recommendations and build a strong communication and digital touch-point strategy to drive business results in addition to providing the right creative activations and product strategy.

Acoosta Innovations has launched its first product, Acoosta Uno, through a strategic association with Sony DADC, the music content provider. Acoosta Uno is a multi-functional music system with acoustics, pre-loaded music and Karaoke capabilities. It not only allows for an immersive and uninterrupted music listening experience in any environment but also enables consumers to record their own musical creations on the go, and they certainly live up to their signature “You’re never without a song”.

Sowmya Iyer

Sowmya Iyer, CEO and Founder, DViO Digital, said, “Acoosta UNO is a one-of-a-kind product with a huge potential. The use of the product in different situations, its ability to bring friends and families together and create some fantastic moments with music is what really excites me. With Acoosta UNO, one is never without a song for any situation. Internet or no internet.”

“Acoosta also helps DViO add a new dimension to its portfolio of entertainment clients. An audio product is an interesting addition for DViO's portfolio spread across Star TV, Hotstar International, Gaana.com, Vyrl Originals by Universal Music.”

Akshay Vasta, Chief Marketing Officer, Acoosta Innovations, added, “The quirky creative minds of the DViO team are exactly what we need to bring out the versatility of a product like Acoosta UNO, we can’t wait to dive into it with them.”

DViO Digital is an integrated marketing company with focus on digital. DViO is an independent marketing company with presence in India, Middle East and Malaysia.

Acoosta Innovations is founded with a passion to create the most innovative and best-in-class audio products.

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