Theobroma, a pan-India chain of patisseries, has chosen DViO Digital as its creative and digital marketing partner following a multi-agency pitch. DViO’s mandate is to provide strategic and creative recommendations along with building a strong communication and digital touch-point strategy to drive business results and visibility for Theobroma.
Sowmya Iyer, CEO and Founder, DViO Digital, said, “This is an exciting opportunity for us, as working with a brand like Theobroma opens up multiple avenues for us as a creative agency. A good digital strategy doesn’t eliminate brick and motor — it helps increase the value of your store by power-positioning it, and that is what we aim to do for Theobroma.”
On appointing DViO Digital as its creative and digital marketing partner, Nihal Harchandrai who heads Finance and Strategy at Theobroma, said, “We are looking forward to working with an agency as talented as DViO. We’re excited to see where this partnership takes Theobroma.”
Theobroma has brought exclusive brownies, cakes, desserts, breads and savouries to the high street and within the reach of many. They often use the best available local produce over expensive imports. Offering innovative products and creative combinations, Theobroma promises high-quality food at honest prices.
DViO facilitates integrated strategies with a digital-first approach to craft experiences that connect the brand with its consumers.
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