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WolfzHowl strengthens its strategy talent pool with new hires

Takes on board Shweta Sinha as the strategy lead and Maulik Kalamthekar as digital strategist

(L) Shweta Sinha and Maulik Kalamthekar (R)

Brand strategy consultancy Wolfzhowl Strategic Instigations, which will soon enter its sixth year of operations working across India and several foreign markets, has made a few hires to strengthen its strategy talent pool.

Kalyan Challapalli

Kalyan Challapalli, Founder and Chief of Strategy, said, "Wolfzhowl is rapidly expanding and clients are asking us to partner them on more and more diverse consumer behaviour change, brand strategy and content strategy assignments. At this juncture, WolfzHowl does not just need to deepen and consolidate its talent pool but also diversify the talent pool as clients are seeking inputs on multiple aspects of brand and business building consumer engagement.”


According to Challapalli, there are a few more key hires that they will soon announce.

Shweta Sinha, with more than 10 years of experience in the science of human behaviour, across, design strategy, brand strategy, and advertising strategy and design thinking, has been brought in as the strategy lead to form a strong second rung of strategic leadership.


She started her professional journey with creating brand strategies for pharma and healthcare.

This is Sinha's second stint at WolfzHowl and in her last job she was working with DY works Mumbai leading design thinking and brand strategy on several accounts like Nivea, TBZ, Reliance, Sihasan (a furniture start-up).


Sinha said, “I am only too happy to be part of this consumer-centric, strategy-first firm that finds innovative ways to solve a plethora of brand and business problems. Once again, I am looking forward to the integrity, passion and rigour that are hallmarks of Wolfzhowl’s unique approach to every project.”

To further the diversification agenda, WolfzHowl has also brought on board a young digital strategist, Maulik Kalamthekar.


Challapalli added, "WolfzHowl is being tasked with a lot of integrated strategy work, which is digital first. On an everyday basis, we work on creating digital first brand and business building strategies. We are being asked to drive persona led marketing, mine insights from all the data trails that consumers leave, integration and orchestration of brands across digital channels and make brand experiences and activation into engagement driving content for digital as well. To work in partnership with clients and their digital and traditional agencies, we needed a digital strategist who loves behaviour change and has an intense love for strategy yet knows digital intimately. Maulik Kalamthekar comes from a data science background with hands on experience of managing brands in the digital space. He comes from WAT consult and has previously worked with Glitch.”

Kalamthekar said, “The future of brands is integrated and Wolfzhowl wants to tackle this with behaviour change. Looking forward to work with a team that has such a media-agnostic approach to crafting bespoke strategies. This is going to be game changer and I couldn’t be more excited about this.”


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