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Sudarshan Chemicals awards social media duties to The Minimalist

The agency will implement innovative social media campaigns targeted at driving employee engagement, strengthening brand presence while aiming to attract fresh talent

Design and digital company The Minimalist has been awarded the social media mandate for Sudarshan Chemicals Industries Limited, a colour and effect pigment manufacturer, following a multi-agency pitch.

The Minimalist will create and implement innovative social media campaigns targeted at driving employee engagement, strengthening brand presence while aiming to attract fresh talent.

The Minimalist will use the company’s social media presence to help establish Sudarshan Chemicals as a digital-focussed brand. Sudarshan Chemicals’ innovative work culture, values, vision, mission and goals will be highlighted through digital strategy to strengthen its digital presence in India and globally.

Sahil Vaidya, Co-founder, The Minimalist, said, “Considered as an innovator and responsible for driving growth within the sector, Sudarshan Chemicals is one of India’s largest pigments manufacturer and fourth largest in the world. It is an honour for us to be associated with Sudarshan Chemicals as their social media partner. We will leverage the company’s social media presence to consolidate its position as a market leader while percolating its business and communications goals to various stakeholders and employees. We look forward to adding significant value to the company’s communication objectives and building a strong foundation for a long association.”

Ranjeet Singh, Deputy General Manager, Human Resource, Sudarshan Chemicals Industries Limited, said, “We are excited to engage with The Minimalist as our social media partner. The strategy, energy and enthusiasm they bring on board is highly admired and unique. Social media is an important part of our overall communication strategy, and a means to engage with our existing employees, connect with stakeholders, and attract new talent. The Minimalist will hence play an important part by amplifying our reach and simultaneously help us communicate effectively. We are confident that their expertise and novel approach will add value to our business and look forward to working with them.”

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