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Sonal Dabral to lead Ogilvy South East and South Asia offices

Dabral will remain based in India, where he has held the positions of Chief Creative Officer and Vice Chairman of South Asia

Sonal Dabral

Ogilvy has announced that Reed Collins and Sonal Dabral will lead the agency’s creative efforts throughout Asia Pacific, with Collins continuing his focus on North Asia while Dabral will take on the role of leading the agency’s South East and South Asia offices. Eugene Cheong, who has served as Ogilvy’s Chief Creative Officer in Asia Pacific for the past decade, will be transitioning to a new role that is being finalised in joint conversations with Ogilvy and WPP. 

Collins joined Ogilvy in 2013, has since served as Chief Creative Officer in Hong Kong and was announced as Chief Creative Officer, North Asia in 2018. Dabral will remain based in India, where he has held the positions of Chief Creative Officer and Vice Chairman of South Asia. Collins and Dabral will work closely with Reitermann and Wertime in their business leadership roles, and with Piyush Pandey, as Ogilvy’s Chief Creative Officer, Worldwide.


Pandey said, “I would like to thank Eugene for his invaluable contributions throughout his tenure. He is a fantastic Creative champion, who has helped Ogilvy shine around the world.”

On the appointment of Dabral and Collins, Pandey added, “I have great confidence in our next generation of leadership with Reed and Sonal to continue to deliver great creative solutions to all our clients.”


“Reed and Sonal are true Ogilvy giants with modern marketing skills and the right experiences to take the agency into the future. They are both dynamic, inspirational creative talents whose energy and ambition are infectious”, said Ogilvy co-Chief Executives Kent Wertime and Chris Reitermann. 

“I am proud of all that we have accomplished over my ten years as regional Creative leader for Ogilvy. Our offices, according to Campaign Brief Asia, are amongst the hottest in their markets with a few exceptions of course. We have, in my unbiased view, the best team of CCOs and ECDs in the Ogilvy world. If you want proof, our being named Cannes “Asia Creative Agency of the Year” in 2018 is hard evidence of that,” added Cheong.

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