Scripbox shows how saving tax can be hassle-free

Every year, salaried people hunt high and low to find a suitable investment option to reduce the tax burden. To address this issue, Scripbox has come up with a campaign that comprises online video, radio and office activation in key markets. The campaign portrays four common ‘taxing situations’ people find themselves in, from January to March, depicted by four different avatars — Tax Kumbhakaran, Tax Bhola, Tax Statue and Tax Sufi.

The Scripbox Tax Saver Plan has two scientifically selected ELSS mutual funds and a paperless sign-up process and makes tax-saving easy, simple and hassle-free on both web and app interfaces.

Manu Prasad

Manu Prasad, VP, Marketing, Scripbox, said, “The last quarter of every financial year is when a lot of unnecessary atyachaar happens in the name of 80C. Our objective has been to simplify personal finance and help people make better choices for wealth creation. In the tax-saving context, the Scripbox Tax Saver Plan does it elegantly, and our partners at Tilt have produced an impactful campaign to communicate it. It combines insightful strategic thinking with an engaging and surprising storytelling narrative that is delivered in a fun and empathetic manner.”

Shriram Iyer

Shriram Iyer, Chief Creative and Content Officer, Tilt Brand Solutions, who also directed the films, said, “This campaign should resonate with every one of us because I’m sure each one of us has been one of these avatars at one point or another in our lives; not surprising, therefore, that this campaign has gained so much traction in just four days. These are people who desperately need a solution and Scripbox has the perfect platform for them. It’s been a wonderful experience creating, directing and producing these films and now we’re really excited to see how the rest of the video content bouquet turns out.”

Scripbox simplifies every step of wealth creation and offers financial solutions for needs across life stages.

Tilt Brand Solutions offers services in consulting, communication, content creation and content production for brands and businesses.

Tax Kumbhakaran TVC:

Tax Bhola TVC:

Tax Statue TVC:

Tax Sufi TVC:

Credits:

Client: Scripbox

Creative Agency: Tilt Brand Solutions

Production House: Tilt Studios

Director: Shriram Iyer

Executive Producer: Rigved Ghia

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