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Republic Day isn’t just another holiday, celebrate it in the name of the nation, says Lava Mobiles

The film created by Soho Square reaches out to every Indian to look inward and think a little about how they would like to celebrate January 26 this year

Click on the Image to watch the TVC.

Lava Mobiles has released a film as a part of its ongoing ‘Proudly Indian’ campaign. It has been created by Soho Square Delhi to celebrate India’s 70th Republic Day.

The film is a means to evoke a sense of pride among citizens who perhaps don’t own the same sense of patriotism as their elder generation.

The question the film poses is simple, ‘How difficult is it to make a small effort for the country?’ The film reaches out to every Indian to look inward and think a little about how they would like to celebrate this Republic Day. 

Sumanto Chattopadhyay

Sumanto Chattopadhyay, Chairman and Chief Creative Officer, Soho Square, said, “Republic Day is when the Indian constitution came into effect, completing our long journey to independence. Let's shake off our apathy to honour the tremendous effort that went into making us who we are as a nation.”

Chandana Agarwal

“ProudlyIndian is a hashtag that Lava started about a year back, being a pioneer ‘made in India’ mobile brand. Over time, as a property, ‘Proudly Indian’ has been inspiring pride among people for all things Indian. In this film, Lava and Soho Square wanted to bring out the fact that for some of us the significance of Republic Day is lost. We feel that what is unsaid in this film is far more important than what is said. After all, Republic Day is not yet another holiday,” said Chandana Agarwal, President, North, Soho Square.

The Video:

Credits:

Client: Lava Mobiles

Agency: Soho Square Delhi

President, North: Chandana Agarwal

Chairman and Chief Creative Officer: Sumanto Chattopadhyay

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