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Protinex throws a challenge to turn New Year health pledge into a habit

As part of the campaign, Protinex released a satirical video that brings alive the #MakeItAHabit message in an engaging and entertaining manner

Click on the Image to watch the TVC.

New Year resolutions are more often made than kept. To make New Year resolution stories different this year, Protinex, the nutritional supplement brand, kicked off the #MakeItAHabit campaign, as it aims to become the nutrition partner in every person’s quest for good health.

Most of these resolutions that don’t become a habit are related to health and well-being and this could be due to poor muscle health. Studies show that 71% Indians have poor muscle health. Protein inadequacy could be the primary reason why morning runs fall flat in a week from the New Year.

As part of the campaign, Protinex has released a satirical video which brings alive the #MakeItAHabit message in an engaging and entertaining manner.

Studies also show that it takes 21 days to make a habit. Hence, along with the campaign video, Protinex has activated the #MakeItAHabit Challenge where one needs to upload one physical activity for next 21 days on their social media handles. With only few days into the campaign, the challenge has received an overwhelming response from the audience.

To join the #MakeItAHabit movement, log on to the brand’s Facebook page.

Himanshu Bakshi, Director Marketing and HCNS, Danone India, said, “New Year resolution can be a powerful way to transform and encourage healthy eating habits. Protein importance is well understood but is yet to be reflected in daily intake of nutrition by people. Hence, as a thought leader in the protein category, it becomes even more important for us to intervene and educate Indians about the relevance of protein and enable them to make the right choice in their eating habits.”

Danone is a global food company and its life nutrition business embodies a holistic nutrition approach offering a range of products for pregnant mothers, infants, young children as well as adults, under brands like Aptamil, Neocate, Farex, Protinex, Dexolac and Nusobee.

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