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Philips Garment Steamers know what delicate and expensive clothes really need

Conceptualised by Ogilvy, the campaign shows how switching to something more convenient like garment steamers makes life easy

Click on the Image to watch the TVC.

We often struggle with labels and tags when it’s time to clean and iron clothes. And to solve this problem, Philips has come up with its Garment Steamers. It is a solution for ironing delicate garments at home without the risk of burning or ruining them. It smoothens out the creases and steams even the most delicate of garments with love.

This latest campaign from Philips aims to create awareness about the Philips Garment Steamer, make people re-evaluate their existing ways and switch to something more convenient, something that knows and understands what their delicate and expensive garments really need.

The brand campaign comprising two digital films has been conceptualised by Ogilvy Gurgaon. The husband-wife film and the mother-daughter film, both have a positive and a progressive thought.

Kapil Arora, President, Ogilvy North, said, “Ironing clothes is one of those household chores that receives little attention and even less love. How does one change that? For starters, with a product that’s a show stopper in terms of engineering and design. Follow that with a campaign that invests emotions into this chore and raises it to the higher plank of ironing out differences with love. I think the line ‘Silvatein mitaye, pyaar se’ has the potential to go places. Politics, sports, international disputes… it’s just so relevant to so many current scenarios.”

Gulbahar Taurani, Marketing Director, Philips Personal Health, Indian Subcontinent, said, “We at Philips believe that ‘Silvatein kahin bhi achi nahin lagti, Na aap par aur na hi aap ke kapdo par’ and that’s the reason we are here with an efficient, effective and economical solution for the care of your special, delicate and favourite clothes with a very relevant message, especially in this day and age, ‘Silvatein mitaye, pyaar se’.

Campaign:

Husband & Wife:

Mother & Daughter:

Credits:

 

Client: Philips

Agency: Ogilvy Gurgaon

Sr. Creative Director: Divya Bhatia, Gaurav Nautiyal

Account Management: Atif Rahman, Chandini Ahuja, Soumyabrata Banerjee

Planning Team: Vandana Nath, Aakriti Goel

Production House: Gulliver Films

Director: Parikshit Vaidya

Producer: Anshuman Chatterjee

Info@BestMediaInfo.com

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