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Leo Burnett India wins creative mandate for Skechers

The agency won the account following a multi-agency pitch. The account will be handled by the agency’s Mumbai office

American lifestyle and performance footwear brand Skechers has signed up Leo Burnett India as its creative agency. The business win comes after a multi-agency pitch, and Leo Burnett India’s Mumbai office will look after the account.

Skechers is looking to strengthen its brand positioning in India, in addition to familiarising customers with its array of footwear. Recently, the brand has also launched a wide range of apparel and accessories. Leo Burnett India presented a strong plan to leverage its strategic thinking and creative power to bring Skechers’ brand promise to life across all products.

Soumen Das

Speaking about bringing Leo Burnett India on board, Soumen Das, Sr. Marketing Manager, Skechers South Asia, said, “Skechers is one of the strongest brands in the active lifestyle space. The brand has a very strong product line-up. As a country, we are witnessing a huge upswing in lifestyle and well-being space. Our job is to make sure that we build a strong brand on the back of our products and a very supportive consumer-culture context. We are super excited to partner Leo Burnett as they have displayed fabulous strategic and creative thinking. Skechers is growing rapidly and we needed a partner who could fuel this expansion with equal passion and capabilities. We look forward to some great work in the future.”

Dheeraj Sinha

Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett, said, “It’s exciting to partner an innovative brand like Skechers. The lifestyle footwear and apparel category is exploding with untapped potential, and we want to explore the creative landscape to create some effective work. We are confident about building a powerful brand narrative that will help Skechers grab a larger market share in the months to come.”

Rakesh Hinduja

Rakesh Hinduja, Chief Operating Officer – West, Leo Burnett India, said, “We are proud to partner brand Skechers. Very quickly, Skechers has achieved a strong presence in the clutter of highly competitive branded and grey market goods. Today, this brand needs a strong Humankind purpose to be consistent and solid for Indian consumers. Its range of products is top quality on performance and lifestyle, and our job with the strength of Power of One is to make this come alive through various touch points across the nation. Leo Burnett’s Wave 3 approach and success with new-age, young brands give us the confidence to effectively contribute to Skechers’ business and brand success.”

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