Highlighting its improved safety features, Godrej Locking Solutions and Systems (GLSS) has unveiled a digital film for its newly launched Nav-Tal Ultra XL+ padlock.
The film aims at reaching out to home owners and showcases how the new Nav-Tal Ultra XL+, with its hard-to-break safety features, gives nightmares to robbers, thereby reducing potential house break-ins.
Conceptualised by Whyness Worldwide, the digital film features a robber attempting to break in but despite all attempts, he fails in and gets nabbed by the police. The sheer thought of failure and not being able to break the lock and the jail time gives the robber a nightmare.
Shyam Motwani, EVP and Business Head, Godrej Locking Solutions and Systems (GLSS), said, “Nav-Tal is our marquee brand, which is most trusted by people and continues to remain their first choice for home locks. At Godrej LocksS, we constantly innovate with changing times and offer customers the best of locking solutions. The digital film highlights how Nav-Tal Ultra XL+ gives ultra-strength, key duplication prevention with 1 in 10 crore special key and double protection. All these features make Nav-Tal Ultra XL+ a tech-enhanced safety solution for robust protection of homes.”
For Godrej LocksS, enhancing safety across Indian homes is a focus area. The company has pledged Rs 100 crore towards #HarGharSurakshit, a nationwide campaign to promote home safety and encourage people to prioritise the same. This campaign was launched on National Home Safety Day November 15, 2018.
Ranjit Sasidharan, Vice-President, Creative at Whyness, said, “The Godrej Ultra XL+ padlock is a safety icon. And now, with its technology upgrades, Ultra XL+ is a formidable opponent for any would-be robber to come across. The film shows a day in the life of a robber who, in the past, has had the misfortune of trying to break an Ultra XL+ lock. The lock and his experience with the cops have now become his nightmare. This story brings humour and drama to showcase the ultra-safety this lock provides and is geared for digital impact."
Nav-Tal Ultra XL+ by Godrej LocksS comes with three-tonne break load capacity, 10 crore key combinations and double-point locking shackle clubbed with ultra-technology.
Client: Godrej Locking Solutions and Systems.
Creative Agency: Whyness
Creative Director: Ranjit Sasidharan
Client Servicing Head: Chetan Mane
Production House: One Blue Drop Films
Director (film): Nikhil Mahajan
Producer: Sam Talwalkar