India’s sonic branding agency BrandMusiq has created a new sonic identity and retail soundscape for Nexus Malls’ portfolio of malls in India by launching a new retail app, Soniqspaces. The app will be used to roll out the new sonic identity across every mall managed by Nexus.
BrandMusiq has developed the ‘master’ Mogoscape and Mogo or ‘musical logo’ for the Nexus Malls brand franchise. It will be applied across all brand-related sonic expressions that includes activation, advertising, digital, social media and retail spaces.
Dalip Sehgal, CEO, Nexus Malls, said BrandMusiq has helped to create brand’s own music identity.
He said, “To deliver this experience, we came up with Nexus One, under which we will attempt to tap in to the five senses of our patrons and strive to deliver the experience. We have already implemented the music across our portfolio of malls and we are delighted with its response.”
“Designing bespoke, brand-owned sound for the retail experience is still in its nascent stages. 'Soniqspaces' creates a new platform for our Mogo to touch many new consumers’ lives every day, in a meaningful, consistent manner,” said Rajeev Raja, Founder, BrandMusiq.