Brands do not leave any opportunity to get their message across to the audience and big events such as Republic Day are one of them. This day is a day of pride for all Indians and a lot of brands have come forward to pass on a positive message to the citizens of India. From harping on safety to asking people to celebrate the spirit of the republic to celebrating India’s unity in diversity, here is a look into some of the campaigns.
Tata Nexon:
India has an infamous record of the most number of casualties in road crashes, every year. To address this concern, Tata Nexon along with WATConsult, the agency from Dentsu Aegis Network, has launched the ‘Ask The Right Questions’ campaign on the occasion of India’s 70th Republic Day. The initiative focuses on changing people’s mentality from asking “Kitna Deti Hai?” to “Kitni Safe Hai?” It aims to provoke the audience to move away from enquiring about performance, style and comfort of a car first, to asking the right questions about its passenger-protection features and thus, putting their #SafetyFirst.
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Lava International:
Lava International and Soho Square have launched a communication campaign around Republic Day #ProudlyIndian to evoke a sense of pride among citizens, specially the younger generation. This film asks a question — how difficult it is to make a small effort for the country. Lava urges fellow citizens to make an effort and stand together for the nation. Lava Mobiles had launched its #ProudlyIndian campaign on Independence Day last year, sharing the pride of being a truly Indian company with the fellow countrymen.
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Dulux paints:
On the occasion of India’s 70th Republic Day, Dulux Paints from the house of AkzoNobel, a leading paints and coatings company, launched the #HomesOfTheBrave initiative. The campaign aims to celebrate brave hearts of the Indian Armed Forces who leave their homes to protect ours.
The digital campaign showcases the stories of two such personnel from the armed forces: Sumitra Devi, Assistant Sub-Inspector, CRPF; and Ajoy Kumar Rabha, Sipahi, CRPF. The video campaign features Farhan Akhtar, the brand ambassador of Dulux. It highlights how the armed forces protect the country while staying away from their homes for extended periods of time. Through #HomesOfTheBrave, Dulux Weathershield initiated painting the homes of these heroes as a gesture of gratitude and a homecoming gift.
ixigo:
This video by ixigo, a train app and travel marketplace, celebrates the fun aspect of train travel from a millennial point of view and the cool moments they have with their friends and families. From day dreaming sitting at the window seat, carrying bucket loads of useless stuff thanks to unlimited space in trains, to chilling like a villain like it's your personal drawing room, the youth of today is set to bring swag back into train travel.
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Karvy Growth Hub:
The digital campaign of Karvy Growth Hub pushes to salute our India on the occasion of Republic Day.
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Reliance Smart Money:
The digital campaign released by Reliance Smart Money on Republic Day has people come together to celebrate the one thing that we all have in common — diversity.
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