Zee Cinemalu, a Telugu movie channel from Zee Entertainment Enterprises (ZEEL), has stepped into its third year of operations. Zee Cinemalu began its journey with ‘Dil Pai Super Hit’ as its brand line and introduced the concept of 7 Days - 7 Premieres.
With movies being the biggest entertainment in Telugu television, which contributes to 34% to the total TV viewership, Zee Cinemalu’s movie library strength lies in the movies for the younger generation and more of content-driven titles.
Anuradha Gudur, Business Head, Zee Telugu and Zee Cinemalu, said, “It has been a marvellous journey for Zee Cinemalu so far and we have had the opportunity to bring to the small screen some of the best movies that Tollywood has produced. There continues to be a lot of opportunities in the Telugu television market, and we believe we are just beginning to scrape the surface for our ardent viewers. On this special day, I would request our audiences to gear up and get ready for what Zee Cinemalu has in store in the New Year.”
Zee Cinemalu claims to have stood out as the leader in urban markets for 12 weeks (Week 23-34, 2018).